News and Analysis
Street Fight Daily: Retailers Test Personalization, Facebook Drives Biz Engagement with Messenger
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Tipping Point: Teens Spend More Time on Mobile than Desktop… mParticle Launches Peer-to-Peer Audience Sharing to Make Marketing with Partners Easier… eBay Incorporates Machine Learning to Overhaul Email Marketing Platform…
How Harman Takes Electronics Marketing to the Local Level
Having the customer’s ear is literally what Harman International wants, but getting their attention at the local level takes more than a few steps for a consumer electronics maker. Shobhit Kapoor, Harman’s vice president of global brand marketing, caught up with Street Fight recently to talk about how the company thinks about connecting with local consumers.
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Street Fight Daily: 12.23.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Vicks Uses Location Data to Micro-target Ads in Regions With High Incidence of Flu (New York Times)…
Daily Deals 2.0: Why Media Companies Will Win (Forbes)…
Facebook Launches Suggested Events Feature Based On Checkins (TechCrunch)…
Doubling Down on SinglePlatform
Your average small business owner has a limited marketing budget and precious little time to spend on their online presence — those that do have the resources want to see short term, tangible returns on their investment. SinglePlatform, a one-stop shop for restaurants to build a digital presence, may have an inside track on finessing this elusive small business relationship…
Jane Stevens: The ‘Revolution’ of Social Media and Local News
We know that news is being transformed by social media — the Facebook or Twitter effect, for short — but do we really understand that what’s happening, especially at the local level, can be, and maybe should be, a revolution? I borrow that potent description from journalist Jane Stevens, whom I recently caught up with to talk about how social media is transforming local…
Street Fight Daily: 12.22.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…
DealFind Launches Its Version Of Groupon Now: ‘Everyday Deals’ (TechCrunch)…
AOL Shareholder: Patch Will Lose ‘As Much As $150M in 2011’ (Business Insider)…
The Power of Foursquare (TechCrunch)…
AT&T Interactive VP: The Future of the Local Ad Stack
With a little over 1 billion in yearly revenues, AT&T Interactive, the offshoot of AT&T Inc. that handles its digital advertising efforts, has grown substantially, leveraging the massive sales network associated with the yellow pages print business to create a handful of digital advertising products with a deep roster of local advertisers…
Street Fight Daily: 12.21.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Hyperlocal Industry Set for Hyper-speed Changes, More Experiments (UNY Startups)…
2012 Will See Local TV Stations Expand Digital Footprint (Nieman Lab)…
9 Daily Deal Acquisitions in 2011 — Good for Some Not for Others (Daily Deal Media)…
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Beyond Search: AI Visibility the New Growth Lever for MULO Brands