News and Analysis

Raise Report: Getaround, Marble, Qualtrics Secure New Funding

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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for otonomo, Virtualitics, Factom, and Reltio.

Street Fight Daily: Google Boosts Ads with Machine Learning, Gannett Acquires SweetIQ

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Leans on Machine Learning and Scale for Smarter Display Ads… Amazon’s Alexa Voice Tech is Now Available to Build Chatbots… Twitter is Testing a New Way to Show You News Articles…

Gannett Acquires SweetIQ, Building Out ReachLocal’s Suite of Digital Products

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Gannett announced on Thursday afternoon that it has acquired Montreal-based listings management company SweetIQ, which will be rolled into its ReachLocal suite of software for small businesses and brands. SweetIQ’s products provide local businesses with tools to manage their listings and reputation, and measure consumer engagement.

Latest Posts

Doubling Down on SinglePlatform

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Your average small business owner has a limited marketing budget and precious little time to spend on their online presence — those that do have the resources want to see short term, tangible returns on their investment. SinglePlatform, a one-stop shop for restaurants to build a digital presence, may have an inside track on finessing this elusive small business relationship…

Jane Stevens: The ‘Revolution’ of Social Media and Local News

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We know that news is being transformed by social media — the Facebook or Twitter effect, for short — but do we really understand that what’s happening, especially at the local level, can be, and maybe should be, a revolution? I borrow that potent description from journalist Jane Stevens, whom I recently caught up with to talk about how social media is transforming local…

Street Fight Daily: 12.22.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

DealFind Launches Its Version Of Groupon Now: ‘Everyday Deals’ (TechCrunch)…
AOL Shareholder: Patch Will Lose ‘As Much As $150M in 2011’ (Business Insider)…
The Power of Foursquare (TechCrunch)…

AT&T Interactive VP: The Future of the Local Ad Stack

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With a little over 1 billion in yearly revenues, AT&T Interactive, the offshoot of AT&T Inc. that handles its digital advertising efforts, has grown substantially, leveraging the massive sales network associated with the yellow pages print business to create a handful of digital advertising products with a deep roster of local advertisers…

U.K. Hyperlocal Ad Platform Rvolve Comes Out of Beta

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The new hyperlocal advertising service, based in Birmingham, U.K., hopes that its system can bridge the gap for hyperlocal publishers and local merchants, delivering micro-targeted ad placements through an easy-to-use self-serve platform…

Yellow Pages Tie-Ups Help UGC Reviews Site Tupalo Reach Merchants

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Street Fight caught up recently with Mike Borras, the company’s co-founder, who told us about what sets Tupalo’s model apart, and about some of the challenges that location-based startups face in establishing relationships with local merchants.

Street Fight Daily: 12.21.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Hyperlocal Industry Set for Hyper-speed Changes, More Experiments (UNY Startups)…

2012 Will See Local TV Stations Expand Digital Footprint (Nieman Lab)…

9 Daily Deal Acquisitions in 2011 — Good for Some Not for Others (Daily Deal Media)…

Keeping Tabs: New LBS Apps Help Track Family, Friends

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Location-based services have provided users with a wide range of capabilities, from exclusive access to special coupons and deals to discovering new stores via friends’ check-ins. But recently we’ve seen a new wave of LBS focused on allowing users to track one another…

Street Fight Daily: 12.20.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

How Siri Could Help Boost Location-Based Services (GigaOm)…

Eeve Creates Location-Based Photo Groups (TechCrunch)…

Localscope for iPhone: A Browser For the Real World (ReadWriteWeb)…

6 Trends That Will Impact Hyperlocal in 2012

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If 2011 was a year of hyperactivity around local, social and mobile, next year will be not just more of the same — but more: More implementation and integration of the tools and tactics that leverage one for the other. Patrick Kitano weighs in with predictions for next year.