News and Analysis

Street Fight Daily: As Echo Upgrades, Microsoft Releases Rival, Deliveroo Eats Up Competitor Maple

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Plans to Unveil New Echo… Food Delivery Startup Maple Shuts Down and Sells to Deliveroo After Raising $29 Million… Now Profitable, Patch Wants to Be a Platform for Other Local News Outlets…

SMB Index: Local Stocks Climbed in April, Closing With a Strong Rally

Share this:

This new monthly feature from SurePath Capital Partners looks at the relative optimism about a range of public companies working with SMB clients. In April 2017 the SCP SMB Index climbed 4.9% after a strong rally to close off the month.

Late-Blooming Entrepreneur Beats Community News Jinx in Metro D.C.

Share this:

Bethesda Beat founder Steve Hull talks with Street Fight about why he wasn’t content to coast after the early success of his Bethesda Magazine and decided to see if he could make it in the faster-paced – and riskier – space of digital community news.

Latest Posts

Case Study: A Michigan Yoga Studio’s Tips For Managing Deal Customers

Share this:

When Eric Paskel ran his first Groupon promotion in January 2011, he knew it was going to be big. What he hadn’t expected, however, was to get hit with 3,000 new clients by 11 a.m. on the day his deal premiered. In the year since then, the owner of Yoga Shelter has sold approximately 15,000 daily deal coupons. But no longer with Groupon…

Understanding the Location-Based Engagement Stack

Share this:

The “SoLoMo Manifesto” looks at how brands can use these new technologies and services to learn more about their customers at the local, regional, and global level than was ever possible before…

Street Fight Daily: 01.12.12

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Appearing on 60 Minutes, Groupon’s Mason Says Being Founder Is an Edge (CBS News)…

Gilt Groupe CEO: Restructuring Rumors Overblown, IPO Still on Track (AllThingsD)…

Skyhook Brings Location-Based Services To the Kindle Fire (ReadWriteWeb)…

Geo-Location App Urgnt.ly Connects You With Nearby Service Providers

Share this:

The app, which launched this week in beta, finds qualified service workers “now and near,” connecting people in need with immediately available help. Urgnt.ly’s service providers provide not only provide their current location, they also indicate whether they are “checked in,” meaning that they are currently available to work…

Gray Lady Takes the Local: Inside the NYT’s Hyperlocal Efforts

Share this:

Mary Ann Giordano, an editor who oversaw the Times’ recent forays into hyperlocal, talks with Street Fight about her new project SchoolBook, her hopes for Patch, and why the Times is in the hyperlocal game “from a distance.”

Verve Wireless CMO: Making Mobile Content Profitable

Share this:

Verve Wireless serves up one of the largest local mobile ad networks and offers a mobile publishing platform as well. Street Fight caught up with the San Diego-based company’s chief marketing officer Greg Hallinan to discuss how local content can be monetized on mobile and the future of the mobile ad stack…

Street Fight Daily: 01.11.12

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Will Groupon’s Deal With Deutsche Telekom Be A Winning Template For Growth? (PaidContent)…

Rumor: Layoffs and Restructuring at Gilt Groupe as New Verticals Fail to Deliver Growth (BetaBeat)…

Will Patch’s Fate Foretell the Future of Local Online News? Hardly (Knight Digital Media Center)…

Patch Triples Traffic Year-Over-Year, Claims Growth Across Network ‘Consistent’

Share this:

According to ComScore data, the company became the fourth-largest network of local sites in December, trailing only Yelp, CityGrid and Yahoo! Local. Patch also reports that its traffic grew 5% in December, to total of 9.9 million UVs versus 9.5 million UVs in November…

6 CRM Tools for Better Daily Deal Customer Retention

Share this:

Merchants who go into their promotions with systems in place to manage and track the influx of new customers report significantly higher levels of satisfaction. Here are six popular CRM tools that can help track redemptions, collect email addresses, analyze revenue data, and drive repeat sales long after their promotions have ended.

Checking In to the Campaign Season

Share this:

Utilizing LBM for political purposes opens up many different opportunities for politicians to connect with their supporters, as well as for potential voters to connect and share ideas with one another. Here are a few ways LBM may effect upcoming elections…