News and Analysis
Toilets, Termites, and Terraces: A $1.2 Trillion Opportunity
When we think of franchise businesses and other MULO (multi-location) operations, we tend to think of retail, restaurant, convenience stores, and service businesses like walk-in clinics and tax prep services. But a huge category exists called home services. Although many of these operations do not require brick-and-mortar locations (beyond a co-working space or small office […]
What Innovid Brings to the Mediaocean Table
Once the Mediaocean acquisition of Innovid (for upwards of $500 million) goes through, the company will have one tough tech stack. “Being able to manage everything from Meta to TikTok to Snap, to now Reddit, is the latest one,” said Mediaocean CMO Aaron Goldman. Managing ads inside walled gardens is something that Flashtalking does very […]
MULO Brands With Soul November Picks: The Season of Giving
Rather than single out one brand this month, we will focus on how several MULO (multi-location) brands are leaning into giving this holiday season with tie-ins to philanthropic efforts. Aligning a brand with a specific charitable effort can be risky, so doing due diligence before selecting a cause is imperative today. You certainly don’t want […]
Commentary
Is TikTok Getting into the Fulfillment Business?
It seems TikTok wants to beef up its e-commerce operations in TikTok Shop. Getting into the fulfillment business could help the company drive commerce.
CDPs Can Deliver Bottom-Line Results — If Used as Intended
A CDP won’t necessarily replace as many tools in the business’ tech stack as some business leaders might hope. We need to understand a CDP’s real capabilities and set reasonable expectations for their overall utility.
The Telltale Signs of Fake Reviews
Curtis Boyd is the founder of a Southern California-based company, The Transparency Co, which has gained significant attention in recent months for the technology Boyd has developed to detect fake reviews at scale. Boyd’s company has recently secured government contracts to help ferret out fake reviews online.
Latest Posts
Ad-Media Companies Show Increased Interest in Data Privacy
Move over, Metaverse. Take a nap, AI. Businesses in the ad-media marketing industry are taking an increasing interest in data privacy, according to the Bombora Upswell Report, which delves into the latest trends and developments across eight industries. According to the report, the interest in data privacy rose 70 percent among companies in the ad-media […]
Why Are Multi-Location Brands Ghosting Their Customers?
You may have heard of ghosting in the dating or job application world. It’s when someone communicates with you and then vanishes suddenly and without a trace. Your messages go unanswered. Here today…ghost tomorrow! Multi-location brands (MULO) are ghosting their customers and prospects. A recent study by SOCI, “The High Cost of Invisibility for Multi-Location […]
On GDPR’s 5th Anniversary, Fragmentation Remains Biggest Privacy Challenge
The more things change, the more they stay the same. Although the privacy landscape is quite different in 2023 than it was five years ago, when the European Union’s GDPR went into effect in May of 2018, the adtech industry in the U.S. remains in a state of flux, struggling to deal with fragmentation caused […]
5 Franchise Tips to Ease Friction
Franchise businesses account for a whopping 10.5% of all companies with paid employees. According to the U.S. Census Bureau, they account for $1.3 trillion in sales across various industries. Franchising enables brands to grow and quickly open multiple locations. People who buy into franchises have the ability to fulfill their entrepreneurial dreams without shouldering the […]
Acoustic Gets to the ‘Why’ of the Customer Journey
Acoustic is a global SaaS subscription company that provides customer-engagement tools for B2C brands. It has worked with brands including Pura, PayPal, Scientific American, and Ticketmaster. In 2022, Acoustic helped clients manage over 120 billion personalized interactions by focusing on the customer journey. John Riewerts, SVP of Engineering at Acoustic, explains the company’s newest offering […]
Emodo COO: AI Is Where We’re Continuing to Focus
As the mobile adtech division of the telecom giant Ericsson, Emodo is placing a major emphasis on AI-driven performance and personalization in programmatic advertising this year. The company is also doubling down on innovations around optimization, especially as it relates to targeting, innovative formats, and unique inventory. At the head of all these initiatives is […]
How LiveRamp Helps Brands Manage First-Party Data
Is the juice worth the squeeze? That’s what SaaS company LiveRamp wants clients to ask themselves when they opt for the relative ease of scaling ad campaigns in walled gardens like Facebook. Consumer perceptions and privacy regulations are continuing to evolve, and personally identifiable information (PII) via first-party data is a brand’s most valuable asset. […]
The Top 7 Challenges Multi-Location (MULO) Brands Face Today
Whether a multi-location brand has 10 storefronts or >1,000, the challenges faced today are similar. Over the past five years, cosmic shifts in how people work, live, travel, and shop have surfaced a new range of consumer trends. “Near me” is a common part of search behavior today. And the distance someone is willing to […]
Survey Reveals Why Customers Delete Branded Apps
The number one reason consumers delete branded apps is to free up phone storage space. According to a survey from Airship and Sapio Research, 32% percent of respondents cited space as the top reason. In-app ads, if multitudinous, were cited as the second highest reason people deleted branded apps (30% of respondents). Sapio Research and […]
GroundTruth CMO: ‘Most Brand Marketers Struggle with Marketing Vanity Metrics’
The role of a marketer changed drastically in 2023. Rather than being centered on brand, advertising, and digital marketing, brand marketers today are focusing more heavily on strategic areas, like marketing analytics, revenue growth, innovation, and market entry strategy. Surveys show that while firms are slowing their investments in customer relationship management systems, brand building, […]
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