News and Analysis
How Harman Takes Electronics Marketing to the Local Level
Having the customer’s ear is literally what Harman International wants, but getting their attention at the local level takes more than a few steps for a consumer electronics maker. Shobhit Kapoor, Harman’s vice president of global brand marketing, caught up with Street Fight recently to talk about how the company thinks about connecting with local consumers.
Street Culture: Pointy Focusing on People and Product, Not Process
Dublin-based digital search platform startup Pointy is still at that point where the culture is just what it is, without special definitions or structure. “The number of people on our team now is small, almost painfully small,” says co-founder Mark Cummins. “There’s not a lot of structure. Well, there is structure, but there’s not a lot of process around it.”
Street Fight Daily: Angie’s List Acquired by HomeAdvisor, News Orgs Experiment with Amazon Echo
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Angie’s List Acquired by IAC’s HomeAdvisor in Deal Valued at More than $500 Million… NPR, the AP, and Local Newspapers Are Experimenting with Amazon Echo… Google is Testing a Job-Search Feature that Could Rival LinkedIn — And Facebook…
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Hyperlocal Publishers Join SOPA Protest
Online publishers large and small went dark yesterday to protest the Stop Online Piracy Act and the Protect IP Act currently pending in Congress. Declared the “Web Goes on Strike” day by Fight for the Future, sites such as Wikipedia and hyperlocal city directories like City View have gone entirely dark. Google placed a black banner over its logo and included a link “Tell Congress: Please don’t censor the web.”
Non-Profit ‘Independent’ Raises the Bar in New Haven
In 2006, veteran reporter Paul Bass launched the New Haven Independent as a one-man outfit. Half a decade later, the Connecticut publication boasts nine full-time reporters, runs 20 stories every day, and has a partnership that sees its stories appear in the Spanish-language publication La Voz. Street Fight spoke with Bass recently about the future of the business model, how non-profit local publishers work, and why he thinks Patch was a mistake.
Music Marketing — A Location-Based Listening Experience
As location-based marketing becomes increasingly popular, the variation of place-centric apps is also increasing, with niche players competing to provide targeted local ads and promotions. The music industry, in particular, has staked out its place in the location-based marketing scrum through the development of applications that combine music and location into integrated marketing tools…
IAB Counsel: Push to Regulate Online Ads May Lose Traction
Hyperlocal news publishers have a better chance to prosper with targeted display advertising that is self-regulated, according to Mike Zaneis, the Interactive Advertising Bureau’s General Counsel and Senior Vice President of public policy. Industry groups like the IAB fear government regulations may slow growth for the online industry…
4 Ways Hyperlocal Vendors Are Helping Merchants Run Efficient Campaigns
In addition to battling it out over features and functionality, more and more platforms and services are upping their game in the way they work one-on-one with merchants. Here are a handful of the ways hyperlocal companies have begun providing support and information to help businesses run more successful deals…
Street Fight Daily: 01.17.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Google Launching Goofy Game to Promote Location Products in Google+ (ReadWriteWeb)…
Groupon CEO Andrew Mason Defends His Decisions on ’60 Minutes’ (AllThingsD)…
How Well Your Deal Sells is Inversely Proportional to Its Amount of Fine Print (Zuupy)…
Local Quotables: Hartley, Gardner, Thompson and more
This week’s quotes focus on advertising, technology and new businesses. Sarah Hartley describes how the end of a site can be good while Scott Thompson, newly-appointed CEO of Yahoo talks about the beginning of a new Yahoo. Pat McDevitt discusses the community’s role in advertising, Jonathan Gardner talks about how advertising will change and more.
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Why TV Remains the Heartbeat of Local Connection