News and Analysis
Street Fight Daily: D.C. Taxis to Replace Meters with Square, Instagram May Allow Search by Location
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square Will Replace Meters in D.C. Taxis, Potentially Fueling Data Collection and Local Commerce… Instagram May Allow Users to Search Publicly Shared Stories by Location… Web-Retail Startups Turn to Bricks and Mortar for Growth…
Why TGI Fridays Is Thinking About Marketing Like a Startup
While marketers always try to understand trending topics among customers, for a national restaurant chain it also means finding ways to listen and react quickly at the local level. Sherif Mityas, who will speak at Street Fight Summit, says his company is working to connect more personally with the chain’s customers.
Street Fight Daily: Facebook Suffers Data Collection Setback Abroad, Pitfalls of Location Tech for Brands
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Gets Slap on the Wrist from 2 European Privacy Regulators… Brands: Prioritizing Location-Based KPIs Can Have Its Drawbacks… Uber Won’t Be Forced to Stop Developing Self-Driving Cars During Its Lawsuit with Alphabet…
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Street Fight Daily: 02.02.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
AOL’s Armstrong: Some Patches DID Turn Profitable in 2011 (Forbes)…
LivingSocial lost $558 million in 2011 (Washington Post)…
Luxury Flash Sales Sites Regroup After Layoffs (BetaBeat)…
Study Finds Local Online Ad Outlook Strong; Calls for Mobile Regulation
Marketers are becoming bullish about their current and future investment in local advertising, particularly in local online media, according to a study released this week by GMSLocal. However, members of Congress such as Rep. Edward Markey (D-Mass.) believe that the mobile technology that could drive such growth may need stricter regulation…
Street Fight Daily: 02.01.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Facebook Set to IPO Today (New York Times)…
Shopkick Scored $110M for Partners in 2011 (GigaOm)…
Top Three Reasons NOT To Do a Local + Online Startup — And What To Do Instead) (Crash Dev)…
As Facebook Readies IPO, Local Strategy Is in Focus
Considering that 70% of small businesses already use Facebook as a promotional tool through Pages, the company has a serious leg up on the competition. Transitioning these users into paying customers means cutting into Google’s massive market share of local ad spend, and potentially replacing the search giant as the de facto marketing tool for local businesses online…
Street Fight Daily: 01.31.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon’s ‘Weird’ CEO Takes on Critics (Wall Street Journal)…
Pew: More Than Half Of Adults Used Cell Phones In Stores For Purchasing Decisions During The Holidays (TechCrunch)…
Will Groupon Get Lampooned in New CBS Sitcom? (Forbes)…
How Should Hyperlocal Sites Handle User Information?
Publishers should be transparent on their information practices with their users. Such transparency should include what information publishers collect from their users, how the information may be used, whether publishers may share such information, what choices users have with their information, and keeping such data secure…
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Beyond Search: AI Visibility the New Growth Lever for MULO Brands