News and Analysis
How to Influence Customers Through Online Reviews
As major brands look to capitalize on the most effective and trustworthy ad formats, they are refining their strategies for managing online reviews. Here are six ideas that brand marketers should keep in mind as they look for new ways to influence the way consumers interact with their online reviews.
Street Fight Daily: Yelp Stock Plummets as Rivals Accumulate, Snap Stares Down First Earnings Report
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Is Getting Eviscerated After Toning Down Expectations for 2017… Snap’s First Earnings Report: Will User Growth Be More Twitter or Facebook?… Walmart’s Jet Opens the ‘Grocery Store of the Future’ in NYC…
Latest Posts
Street Fight Daily: 02.14.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.
New Pew Report About Advertising on News Sites Should Open Eyes (PoMo Blog)…
The Secret To Making Money From Great Content (Business Insider)…
Hyperlocal Marketing Offers Powerful Returns (Portfolio)…
Comparing the Pros and Cons of 5 Top Location APIs
With the rise of location-based services and apps, the availability of geo-specific data has grown more important than ever. With the recent sale and shuttering of SimpleGeo, a start-up that was beginning to turn heads in the geo-data field, many are wondering where to go for the location data they need. Here are five major services offering similar types of location data feeds…
Advice for Patch’s New Content Chief
If Patch can create an easy way for communities to report on sports events — with minimal or no effort — and then serve up that content in a relatively readable format, the upside would be huge. Also, get rid of your middle management layer. All of it. Hyperlocal works best in conditions of hyper-autonomy, without an overseer and a style enforcer…
Street Fight Daily: 02.10.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Where Does Arianna Fit Into AOL’s New Patch Plans? (PaidContent)…
Dear Patch: I Was Hyperlocal Long Before You (Romenesko)…
Groupon Hires Paul Taaffe to Improve the Online-Coupon Site’s Public Face (Bloomberg)…
Tagwhat: Creating Location-Based Stories
Foursquare gave us location-based community and merchant information and established check-in behavior among consumers. Now Tagwhat, a Colorado-based company, hopes to build on that legacy by enhancing users’ location experience with what they call a “mobile encyclopedia of where you are.”
Foursquare Brings Explore Update to Mobile
The once geo-social-pioneer-turned-local-juggernaut, has updated its Android and iPhone applications with many of the local search features launched a few weeks ago on Explore for the Web — namely, better filters and in-search photos, as well as improved recommendations through wider access to Foursquare’s dynamic dataset…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Streets Ahead: Google Chat, and Instagram Reels