News and Analysis

News & Analysis

Street Fight Daily: Uber Fires Self-Driving Car Architect, Google Tests Personalized Search

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Fires Former Google Engineer at Heart of Self-Driving Dispute… Google Tests Personalized Search, Likely a Future Ad Targeting Weapon… How to Differentiate Among the Many Marketing Automation Companies…

News & Analysis

Foursquare Extends Industry Reach With New Reddit Partnership

by Stephanie Miles Share this  
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Foursquare is announcing a new partnership with Reddit this morning, as the location technology firm looks to expand its reach within the social technology space. With Foursquare on board, Reddit users will now have the option of adding their real-time location to any mobile post.

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Understanding Facebook’s Place as a Small Business Marketing Vehicle

by David Mihm and Mike Blumenthal Share this  
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“While [Facebook is] not yet anywhere near Google’s ability to generate leads, I have, over the past 6 months, started to see them surpassing Yelp in driving local key performance indicators on the pre-sale side,” Mike Blumenthal tells David Mihm.

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What If Rupert Murdoch Tried to Out-Patch Patch

by Noah Davis Share this  
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What if News Corporation decided to create its own version of Patch. Could the company that brings you Fox News also deliver the news from your block? And could it do the job better — and more profitably — than Patch has?

News & Analysis

Street Fight Daily: 02.28.12

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon Reports Mobile App Growth, International Expansion Plans (Mashable)…

How This Month’s Google Search Changes Affect Local Businesses (ReadWriteWeb)…

Will an App for Broadcasting Our Future Locations Really Work? (Shiny Shiny)…

News & Analysis

Do Consumers Really Want to Passively Share Their Location?

by Isa Jones Share this  
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New location-sharing app Glassmap wants to transform how we view and utilize location — in a way that will likely raise privacy questions among consumers. One step beyond Foursquare’s “check-in,” the app allows users to passively broadcast their location to friends all the time…

News & Analysis

Hearsay Social VP: Local Dramatically Increases Social Engagement

by Steven Jacobs Share this  
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An estimated 60% of small and medium-sized business use Facebook, and spending by SMB’s on social media is set to increase sevenfold over the next four years. The issue, as far as the hyperlocal space is concerned, is getting national brands to engage locally, and enable them to do it at scale…

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AP’s Meltwater Suit Illustrates Risks for Hyperlocal Aggregators

by Brian Dengler Share this  
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A new lawsuit filed by the Associated Press is a chilling reminder that hyperlocal publishers need to use discretion if they aggregate content created by other sites and publishers. When in doubt, hyperlocals should check with their counsel before using content of others…

News & Analysis

Street Fight Daily: 02.27.12

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

3 Things Retailers Can Learn from Mom and Pop Facebook Stores (Mashable)…

Print is Dead! Long Live Print? (TechCrunch)…

Patch: We’re nothing like Main Street Connect (Jim Romenesko)…

News & Analysis

Local Quotables: Mason, Sheetz, Evans and more

by Isa Jones Share this  
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The best words about and around the hyperlocal industry.

Andrew Mason realizes Groupon has fallen short with its social media presence; Ashley Sheetz from Gamestop explains why she backed out of Facebook’s failing virtual market; Perry Evans discusses the changing relationship between local businesses and consumers; and more.

News & Analysis

Sharing Location For a Humanitarian Cause

by Asif Khan Share this  
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In time of war and economic downturn, many turn to charities and the general public for help. But how can you find the help you need in today’s modern mobile world? Hyperlocal, of course!

News & Analysis

PODCAST: This Week in Location-Based Marketing — Amex, Pressly

by Asif Khan Share this  
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In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Twitter’s partnership with Amex on sponsored local tweets; mobile apps for civil engagement; the Sony XPERIA awesomeness that was their “Defy the Darkness” campaign; and Glamour’s Shoppable Wall. Plus special guest Jeff Brenner, CEO of Pressly…

News & Analysis

Street Fight Daily: 02.24.12

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

The Holy Grail of Rich Location Data Made Easy by Geoloqi (ReadWriteWeb)…

The Newsonomics of Hyperlocal’s Next Round: Patch, Digital First, and More (Nieman Lab)…

9 Ways B2Bs Can Excel With Location-Based Social Media (LunaMetrics)…

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