News and Analysis
Does Holiday Ad Spend Pay Off? (And Early Indicators from Skai)
As we publish this, Black Friday is less than 48 hours away. Although data shows that people are now taking advantage of year-round sale days, the next week is still considered a “big boost” time for many MULO (multi-location) brands and the agencies that buy their media. According to up-to-the-minute ad buying data from advertising […]
Raptive Survey: Cleaning Is a Top Holiday Stressor
There is no rest for weary creators during the holiday season, but opportunities for brands abound. Raptive, a media platform that works with enterprise publishers and more than 5,000 creators, conducted a survey recently of more than 300 creators and more than 600 consumers about various topics related to the holiday season. Publishing verticals included […]
Holidays 2024 Installment 7: Christena Garduno Predicts the Spending Future
Christena Garduno is the CEO of Media Culture, a performance marketing agency. As we continue our Holiday Shopping 2024 trends predictions, she offers her perspectives on what and where people will experience retail gift shopping this year. What is your #1 prediction for the holiday shopping season? “Experiential retail will play an even greater role […]
Commentary
Why Omnichannel Advertising Is Essential in the Current Economy
Faced with economic uncertainties from inflation and recession to war and prolonged supply-chain disruption, marketers more than ever need to lean into omnichannel advertising.
Is TikTok Getting into the Fulfillment Business?
It seems TikTok wants to beef up its e-commerce operations in TikTok Shop. Getting into the fulfillment business could help the company drive commerce.
CDPs Can Deliver Bottom-Line Results — If Used as Intended
A CDP won’t necessarily replace as many tools in the business’ tech stack as some business leaders might hope. We need to understand a CDP’s real capabilities and set reasonable expectations for their overall utility.
Latest Posts
Getting Your Local, Foreign ‘Phrase’ Just Right
Phrase is a global leader in enterprise localization software. The Phrase Localization Suite powers the entire localization ecosystem for global businesses, connecting, automating and managing high-quality localized content at speed and scale. The Phrase software can handle more than 500 languages, supporting 50+ file types and processing 2B+ words monthly. It has 200K global users. […]
BOOM: We All Scream for Ice Cream (and retailers reply)
The summer is upon us, and many people are seeking ways to cool down. Although the old-fashioned neighborhood ice cream truck is a rarity, multi-location (MULO) ice cream and frozen dessert retailers show no sign of melting. Although the category has declined slightly from time to time, it still represents $5.5B in revenue in the […]
Ad-Media Companies Show Increased Interest in Data Privacy
Move over, Metaverse. Take a nap, AI. Businesses in the ad-media marketing industry are taking an increasing interest in data privacy, according to the Bombora Upswell Report, which delves into the latest trends and developments across eight industries. According to the report, the interest in data privacy rose 70 percent among companies in the ad-media […]
Why Are Multi-Location Brands Ghosting Their Customers?
You may have heard of ghosting in the dating or job application world. It’s when someone communicates with you and then vanishes suddenly and without a trace. Your messages go unanswered. Here today…ghost tomorrow! Multi-location brands (MULO) are ghosting their customers and prospects. A recent study by SOCI, “The High Cost of Invisibility for Multi-Location […]
On GDPR’s 5th Anniversary, Fragmentation Remains Biggest Privacy Challenge
The more things change, the more they stay the same. Although the privacy landscape is quite different in 2023 than it was five years ago, when the European Union’s GDPR went into effect in May of 2018, the adtech industry in the U.S. remains in a state of flux, struggling to deal with fragmentation caused […]
5 Franchise Tips to Ease Friction
Franchise businesses account for a whopping 10.5% of all companies with paid employees. According to the U.S. Census Bureau, they account for $1.3 trillion in sales across various industries. Franchising enables brands to grow and quickly open multiple locations. People who buy into franchises have the ability to fulfill their entrepreneurial dreams without shouldering the […]
Acoustic Gets to the ‘Why’ of the Customer Journey
Acoustic is a global SaaS subscription company that provides customer-engagement tools for B2C brands. It has worked with brands including Pura, PayPal, Scientific American, and Ticketmaster. In 2022, Acoustic helped clients manage over 120 billion personalized interactions by focusing on the customer journey. John Riewerts, SVP of Engineering at Acoustic, explains the company’s newest offering […]
Emodo COO: AI Is Where We’re Continuing to Focus
As the mobile adtech division of the telecom giant Ericsson, Emodo is placing a major emphasis on AI-driven performance and personalization in programmatic advertising this year. The company is also doubling down on innovations around optimization, especially as it relates to targeting, innovative formats, and unique inventory. At the head of all these initiatives is […]
How LiveRamp Helps Brands Manage First-Party Data
Is the juice worth the squeeze? That’s what SaaS company LiveRamp wants clients to ask themselves when they opt for the relative ease of scaling ad campaigns in walled gardens like Facebook. Consumer perceptions and privacy regulations are continuing to evolve, and personally identifiable information (PII) via first-party data is a brand’s most valuable asset. […]
The Top 7 Challenges Multi-Location (MULO) Brands Face Today
Whether a multi-location brand has 10 storefronts or >1,000, the challenges faced today are similar. Over the past five years, cosmic shifts in how people work, live, travel, and shop have surfaced a new range of consumer trends. “Near me” is a common part of search behavior today. And the distance someone is willing to […]
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