News and Analysis
How SMB Networking is Driving More Referral Marketing
Many small businesses have picked up on referral marketing options, but word-of-mouth referrals are an ancillary benefit of networking with other local business owners. “The entire business community needs a way to connect and have ongoing dialogue,” says Ro Prakash, co-founder of Townsquared.
Street Fight Daily: D.C. Taxis to Replace Meters with Square, Instagram May Allow Search by Location
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square Will Replace Meters in D.C. Taxis, Potentially Fueling Data Collection and Local Commerce… Instagram May Allow Users to Search Publicly Shared Stories by Location… Web-Retail Startups Turn to Bricks and Mortar for Growth…
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Street Fight Daily: 02.28.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon Reports Mobile App Growth, International Expansion Plans (Mashable)…
How This Month’s Google Search Changes Affect Local Businesses (ReadWriteWeb)…
Will an App for Broadcasting Our Future Locations Really Work? (Shiny Shiny)…
Street Fight Daily: 02.27.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
3 Things Retailers Can Learn from Mom and Pop Facebook Stores (Mashable)…
Print is Dead! Long Live Print? (TechCrunch)…
Patch: We’re nothing like Main Street Connect (Jim Romenesko)…
Local Quotables: Mason, Sheetz, Evans and more
The best words about and around the hyperlocal industry.
Andrew Mason realizes Groupon has fallen short with its social media presence; Ashley Sheetz from Gamestop explains why she backed out of Facebook’s failing virtual market; Perry Evans discusses the changing relationship between local businesses and consumers; and more.
PODCAST: This Week in Location-Based Marketing — Amex, Pressly
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Twitter’s partnership with Amex on sponsored local tweets; mobile apps for civil engagement; the Sony XPERIA awesomeness that was their “Defy the Darkness” campaign; and Glamour’s Shoppable Wall. Plus special guest Jeff Brenner, CEO of Pressly…
Street Fight Daily: 02.24.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
The Holy Grail of Rich Location Data Made Easy by Geoloqi (ReadWriteWeb)…
The Newsonomics of Hyperlocal’s Next Round: Patch, Digital First, and More (Nieman Lab)…
9 Ways B2Bs Can Excel With Location-Based Social Media (LunaMetrics)…
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Streets Ahead: Google Chat, and Instagram Reels