News and Analysis
Street Culture: Six Vertical Pivoting its Culture with its Company
Starting your own tech company often comes with a painful side effect, says Joshua Enders, managing partner of client success at digital commerce company Six Vertical: “It’s an absolute grind. It’s like getting punched in the stomach multiple times a day,” Enders says. “I’m speaking from experience.”
Street Fight Daily: Facebook Boosts Brick-and-Mortar, Native Google Assistant Integration Coming to Autos
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Rolls Out a New “Order Food” Option in its Main Navigation… Google Will Integrate Assistant Directly into Next-Gen Cars… Pittsburgh Welcomed Uber’s Driverless Car Experiment. Not Anymore…
How Advancing Location Tech Can Help Revitalize Retail
Despite fears of the disruption that new business models and technology bring, these are can be opportunities for brands to better understand and engage with consumers, said Cameron Peebles, CMO for inMarket. He shared his company’s insights in a Street Fight webinar yesterday alongside The Integer Group’s group media director, M.K. Woltz.
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Street Fight Daily: 03.08.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Facebook Becomes Location Backbone That Lets Apps Import Checkins From Each Other (Street Fight)…
Will Ambient Social Location Apps Be Consumer Duds? (ReadWriteWeb)…
AOL Patch Sales People Reportedly Being Fired (Business Insider)…
2012 Election to Drive $9.8 Billion in Ads, Online Share Growing
Campaigns, fueled in large part by Super PAC money, will spend a whopping $9.8 billion on political ads this year, according to Borrell Associates. That’s up from $7 billion in 2008. Online advertising, although still a small chunk of the business, will increase more than 615% between 2008 and 2012 to $160 million.
AmEx + Twitter Could Equal Huge Opportunity for Local Businesses
American Express just taken another major step into local. The credit card company has partnered with Twitter to create a program that allows consumers to receive discounts directly applied to their accounts — all for the price of a single hashtag in a single tweet (after a quick, one-time visit to AmEx’s website to sync a card)…
The Myth of the Digitally Dumb Mom-and-Pop Shop
An old sawhorse of the punditocracy is that one of the reasons hyperlocal is taking off so slowly in terms of advertising revenues is due to the digital noobieness of local merchants. Journalists love to trot out stories reminding the world that X-percent of mom-and-pop shops still don’t even have a Web site. But are these peeps really trapped in the dark ages?
The 5 Most Important Things SMBs Can Do Online
Taking your local business online doesn’t necessarily mean you’re trying to tap into a massive network of potential new customers. Perhaps that is the endgame for some ambitious entrepreneurs, but for many businesses — especially local and service-based business — the aim is to build and maintain meaningful online and offline relationships at a local level…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation