News and Analysis
#SFSNYC: How Slice Helps Local Pizzerias Get in on Ordering via Mobile
Lots of apps can connect consumers to restaurants to order meals, but New York-based Slice has focused on a particular food niche that founder and CEO Ilir Sela says is built on customer loyalty — pizza. Sela says his company’s product is offered as a way to extend the natural loyalty consumers have for their local pizzerias.
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2011 Local Commerce M&A Saw Most Activity in Daily Deals
2011 was an intensely active year for the local marketing and commerce M&A market, with 186 transactions logged — up 40% from 2010. Many major companies that have local components to their business (led by Groupon, Google, LivingSocial and eBay) are making important strategic moves in the space to solidify their products…
Street Fight Daily: Glassmap and Privacy, Judging Highlight
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Why Highlight Wasn’t A Breakout Success At SXSW (TechCrunch)…
Glassmap’s Founders Get Clear About Online Privacy (GigaOm)…
Retailers Strike Back in Mobile Wars With … People (Ad Age)…
Placed Snags $3.4M in Funding To Bring Location Analytics to Developers
The location analytics startup emerged from a 13-month stealth period yesterday, announcing Series A funding as well the release of a new product for mobile app developers. Placed for Developers is a free SDK that enables developers of location-aware apps to analyze the real-world context in which their products are being used…
Loopt and Green Dot: A Storified View
What’s the future of location-based services? One path may be mobile commerce, where LBS platforms bring a key loyalty tool. That seems to be one explanation for the $43 million acquisition of LBS Loopt last week by banking company Green Dot, which is known mainly for its prepaid cards for retailers.
So how did it shake out in the Twitterverse, in blogs and general media? Here’s our Storified roundup:
PODCAST: This Week in Location-Based Marketing — INTRO, Wallit, Momentfeed
In this week’s video podcast from the Location Based Marketing Association, hosts Rob Woodbridge and Asif Khan look at location-based dating with Eskimi; INTRO’s bid to be a mobile business connector; Wallit’s virtual augmented walls and Instagram. Plus, special guest Rob Reed from Momentfeed.
Street Fight Daily: PayPal Here’s Squeeze on Square; Truth in Online Ad Numbers; Groupon Fines
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups: 
How PayPal Here Could Lay the Hurt on Square and Others (GigaOm)… What’s ‘Reality’ When Calculating Online Ad Numbers for Local TV & Radio? (BIA/Kelsey)… Groupon UK Told to Clean Up After Record Complaints (GigaOm)… AOL Snaps Up Hyperlocal Photosharing App Hipster (TechCrunch)… and more:
Do Datasphere’s 50M UVs Make It a Model for Hyperlocal Scale?
What Datasphere excels at is scaling, with superb technology — and, of course, finding that sweet spot between the aggregators and high-cost editorial operations. Is this the future of hyperlocal? The 50 million unique visitors to their TV stations’ community sites have provided a kind of answer…
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Beyond Likes: Win Hearts with Emotional Marketing