News and Analysis

News & Analysis

Street Fight Daily: SMBs Struggle with Social, Pinterest’s Appeal for Brands Climbs

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Small Businesses Are Missing the Boat on Social… Pinterest is Quietly Gaining a Foothold Among Marketers… WaWa, Walgreens and Others Try to Clean Bad Map Data…

News & Analysis

Street Fight Daily: Twitter Boosts Brands, Facebook Equips Publishers with Data-Based Ad Tools

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Created an Ad Format to Help Brands Directly Message Users… New Facebook Tool Handles Media Companies’ Video Ad Sales… Uber to Repay Millions to Drivers, Who Could Be Owed More…

News & Analysis

Photobucket Driving Targeted User Experiences With New Cuebiq Partnership

by April Nowicki Share this  
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Image and video hosting website Photobucket is the latest tech brand that’s going local. The company announced today that it is partnering with location intelligence firm Cuebiq to understand users’ offline behaviors and provide them with a more relevant experience.

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Court Weighs Dismissal of HuffPo Suit — Implications for Hyperlocals

by Brian Dengler Share this  
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A Federal Court in New York City is holding a hearing this afternoon to decide whether it will dismiss a lawsuit filed against the Huffington Post by unpaid writers and contributors who claim they’re entitled to a share of the proceeds from AOL’s 2011 purchase of the news site. The ruling may affect the future of hyperlocal publishers’ relationships with their contributors…

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Group Commerce Acquires Dealised’s European Operations

by Steven Jacobs Share this  
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Group Commerce is headed to Europe. Two days after adding CBS to its roster of clients, the white-label e-commerce company has acquired Dealised’s UK-based European operations for an undisclosed sum, giving the company a strong launching point into the European market…

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Marketers Use LBS to Promote Health Awareness — And Remedies

by Asif Khan Share this  
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With location-based services and the Internet, health information, particularly information about disease outbreaks, is now available at your fingertips. And a number of different services are using this location-specific data to inform users — and to target drugmakers’ ads…

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Local Quotables: Stangel, Biggs, Hyslop and More

by Isa Jones Share this  
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The best words about and around the hyperlocal industry. Luke Stangel thinks augmented reality development could mean huge things for hyperlocal; John Biggs blasts hot new app Highlight for sharing users’ information without permission; Kate Hyslop reinforces the importances of an online presence for local businesses; and more…

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Using Groupon for Customer Acquisition

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Everyone’s heard a horror story about a Groupon deal gone awry, but there’s a reason why daily deals have become so ubiquitous among small-business owners in the last three years. When done right, a targeted Groupon offer can pump up customer acquisition rates and boost immediate sales…

News & Analysis

Street Fight Daily: Highlight Updates, Groupon Crushing It, Tippr Layoffs

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Hot Location-based Networking App Highlight Gets Even More Useful (TNW)…

Chart: Groupon Is Crushing Its Closest Rival (Business Insider)…

Daily Deal Site Tippr Lays Off 25 staffers, Restructures Sales (GeekWire)…

News & Analysis

PODCAST: This Week in Location-Based Marketing — Locately, Promobomb

by Asif Khan Share this  
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In this week’s episode, hosts Rob Woodbridge and Asif Khan look at IBM’s DemandTec dive into location analytics with Locately; Amex and Facebook payments; the YELP! IPO; and Libby Tucker of Promobomb…

News & Analysis

Geoloqi’s Amber Case Wants to Simplify LBS App-making

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Case, who is known in other circles as a “cyborg anthropologist,” talked with Street Fight recently about the big issues affecting location-sharing and GPS technology, where Geoloqi fits into the LBS ecosystem, and why geolocation is all about “utility.”

News & Analysis

Can Long-Tail E-Books Give New Life to Old News?

by Tom Grubisich Share this  
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Hyperlocal news sites often publish revealing stories about what makes their communities tick or that capture the uniqueness of their character. Can those stories – which routinely disappear into archives – find new life as e-books?

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6 Deal Platforms For Targeting Upscale Customers

by Stephanie Miles Share this  
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As businesses continue to search for ways to target the type of clientele that can afford to pay full-price for their products and services, more and more are turning toward deal platforms with “upscale” and “affluent” subscribers as a solution…

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