News and Analysis

Street Fight Daily: Amazon Tests On-Demand Grocery, Lyft Launches Luxury Service

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s Drive-Up Grocery Stores Are Now Open to the Public in Seattle… Lyft Launches Luxury Service in NY, SF, and LA… Facebook Recruits Its Top Publishers for Exclusive Shows…

Borrell: Too Many Local Newspapers Remain Stuck in Their Newsroom ‘Church’

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Facebook collected $13.6 billion in local ad spending in the U.S. in 2016, according to the report — more than all local media put together — $12 billion. The report says Facebook, Google and other global pureplays will continue to dominate digital ad revenue that comes from merchants and other businesses at the community level.

Street Fight Daily: SMBs Struggle with Social, Pinterest’s Appeal for Brands Climbs

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Small Businesses Are Missing the Boat on Social… Pinterest is Quietly Gaining a Foothold Among Marketers… WaWa, Walgreens and Others Try to Clean Bad Map Data…

Latest Posts

6 Mobile Payments Platforms for Merchants

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Only 4% of merchants currently accept mobile payments, according to a study by Javelin Strategy & Research, however 20% say they intend to adopt this technology within the next 12 months. Given that mobile payments are still in their infancy, and the landscape is still wide open, several players are vying for market dominance. It’s hard to say yet whether one will be a clear winner, or, as with cell phones and credit cards themselves, there will be a handful of leading options.

Advertisers, Agencies Force Chicago Indy Ad Network to Regroup

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The 15-site Chicago Independent Advertising Network has discovered it’s just not big enough. How many more partners does it need? “Dozens upon dozens,” says chief organizer Mike Fourcher, founder and publisher of Brown Line Media, which consists of three, soon to be four, North Side neighborhood digital publications…

Street Fight Daily: Tending to Patch, Fondu Redesign, Hyperlocal Panel at SXSW

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

The Constant Gardener: My 2 Years Tending AOL’s Hyperlocal Experiment (CJR)…

Shoppers Prefer Using Mobile Web Over Retail Apps (Mashable)…

Solving the Problem of Mobile Location: More Consumer Education than Technology (Screenwerk)…

CityMaps Releases Mobile App, Wants to Be Kayak for Places Info

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After spending three months in a web-only beta, social mapping service CityMaps is making its move to mobile. The New York-based company has released its first mobile app on iOS this morning and has announced its expansion to San Francisco and Austin. The service is essentially a Kayak for local information, aggregating local signals from sites like Yelp, Twitter, and Foursquare as well as commerce companies like OpenTable, Fandango, and handful of daily deal sites…

Why Isn’t Mobile Display Advertising Huge Yet?

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Instead of trying to force web paradigms onto mobile, advertisers should be rushing to localize their message and take advantage of the 1-2 punch of smartphones’ portability and location…

Local Stores Become Showrooms for Online Buying (Part II)

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Following up on a recent column about mobile local shopping data (and the dreaded “showrooming” effect), I had the chance to catch up with eBay’s head of local, and Milo founder, Jack Abraham to talk a bit about where the space is headed…

What Every Hyperlocal Publisher Needs to Know About Non-Competes

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Hyperlocals need to study their advertising agreements closely, and determine whether they can honor — or live with — the restrictions that an ad representative, agency or ad network is imposing on them. Restrictions can influence the layout of a page, and whether publishers can work with other partners for display ads on their pages…

Street Fight Daily: The Gap Geo-Fences, Loopt Sells, Gowalla Shutters

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Gap Campaign Rethinks Old-School Bus Station Ads (TechCrunch)…

Loopt Sale Shows Future of Location Is Commerce (GigaOm)…

Foursquare Nears 20 Million Users And Crowley Talks About His Co-founder’s Recent Departure (Business Insider)…

Sonar Releases Update, Positions for a Fight

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The default incumbent in the exploding social discovery space has released a substantial update to its iOS app in time for South by Southwest. The upgrade brings a handful of features that debuted with the launch of its Android app on Tuesday – namely, a shift in its user interface from displaying neighboring venues to nearby people on its launch screen…

Court Weighs Dismissal of HuffPo Suit — Implications for Hyperlocals

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A Federal Court in New York City is holding a hearing this afternoon to decide whether it will dismiss a lawsuit filed against the Huffington Post by unpaid writers and contributors who claim they’re entitled to a share of the proceeds from AOL’s 2011 purchase of the news site. The ruling may affect the future of hyperlocal publishers’ relationships with their contributors…