News and Analysis

News & Analysis

Street Fight Daily: Uber Fires Self-Driving Car Architect, Google Tests Personalized Search

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Fires Former Google Engineer at Heart of Self-Driving Dispute… Google Tests Personalized Search, Likely a Future Ad Targeting Weapon… How to Differentiate Among the Many Marketing Automation Companies…

News & Analysis

Foursquare Extends Industry Reach With New Reddit Partnership

by Stephanie Miles Share this  
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Foursquare is announcing a new partnership with Reddit this morning, as the location technology firm looks to expand its reach within the social technology space. With Foursquare on board, Reddit users will now have the option of adding their real-time location to any mobile post.

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Understanding Facebook’s Place as a Small Business Marketing Vehicle

by David Mihm and Mike Blumenthal Share this  
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“While [Facebook is] not yet anywhere near Google’s ability to generate leads, I have, over the past 6 months, started to see them surpassing Yelp in driving local key performance indicators on the pre-sale side,” Mike Blumenthal tells David Mihm.

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Street Fight Daily: Guardian’s n0tice Opens Up, Amazon Battles Groupon

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

How to Fix Location-Based People Discovery (TechCrunch)…

Guardian’s Hyperlocal Project n0tice Opens to Everyone, Adds Features (n0tice)…

Amazon’s Key to Beating Groupon at Daily Deals (AllThingsD)…

News & Analysis

BIA/Kelsey: Local Advertising Revs to Hit $151.3B By 2016

by Isa Jones Share this  
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The report forecasts total U.S. local advertising revenues at $151.3 billion in 2016, up from $132.8 billion in 2011 — an increase of nearly 14 percent. Its 2011 projection has been revised slightly downward from the firms October peg of the market at $135.9 billion…

News & Analysis

Downballot Candidates Will Drive Hyperlocal Political Advertising in 2012

by Noah Davis Share this  
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Street Fight caught up with Patrick Ruffini, president of the digital campaign advertising firm Engage, to talk about the future of local election advertising, the massive waste that campaigns spend on TV ads, and why Obama keeps on winning…

News & Analysis

5 Online Marketing Strategies Every Restaurateur Should Know About

by Stephanie Miles Share this  
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Creating an effective online marketing campaign isn’t always a simple task — especially for restaurant owners that are used to focusing the majority of their time and energy on what’s happening in the kitchen. In recent years, a number of hyperlocal platforms have stepped in to make it easier for independent restaurateurs to develop websites, manage social media, and cultivate better relationships with their customers online…

News & Analysis

Street Fight Daily: Groupon Scheduler, $2.5M Funding for CityMaps

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

CityMaps Nabs $2.5M To Render Your City Social, One Block At A Time (TechCrunch)…

Groupon Scheduler Rolls Out in Beta as Part of Larger Tech Ambitions (AllThingsD)…

How Community News is Faring (Pew Project for Excellence in Journalism)…

News & Analysis

2011 Local Commerce M&A Saw Most Activity in Daily Deals

by Architect Partners Share this  
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2011 was an intensely active year for the local marketing and commerce M&A market, with 186 transactions logged — up 40% from 2010. Many major companies that have local components to their business (led by Groupon, Google, LivingSocial and eBay) are making important strategic moves in the space to solidify their products…

News & Analysis

Hyperlocals and Fair Use: When Content Aggregation Becomes a Liability

by Brian Dengler Share this  
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Wholesale copying of other content without permission will lead to trouble for hyperlocals. Using short excerpts, as part of a news or commentary with proper attribution and a direct link to the original site, may be protected from infringement claims under the fair use doctrine…

News & Analysis

New Apps Facilitate Real-World Connections Via LBS

by Asif Khan Share this  
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Business conferences and festivals can be a great way to meet and connect with people who have similar interests — as well as potential business partners. But many people have encountered the difficulty of actually finding the right connections amidst a sea of people. A new cadre of location apps aimed at this problem took center stage last week at the South by Southwest Interactive festival, targeting both business and personal use cases…

News & Analysis

Street Fight Daily: Glassmap and Privacy, Judging Highlight

by David Hirschman Share this  
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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Why Highlight Wasn’t A Breakout Success At SXSW (TechCrunch)…

Glassmap’s Founders Get Clear About Online Privacy (GigaOm)…

Retailers Strike Back in Mobile Wars With … People (Ad Age)…

News & Analysis

Placed Snags $3.4M in Funding To Bring Location Analytics to Developers

by Steven Jacobs Share this  
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The location analytics startup emerged from a 13-month stealth period yesterday, announcing Series A funding as well the release of a new product for mobile app developers. Placed for Developers is a free SDK that enables developers of location-aware apps to analyze the real-world context in which their products are being used…

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