News and Analysis
How Legacy Retailers Are Infusing Tech Into Brick-and-Mortar
Many brick-and-mortar retailers are finding more ways to integrate in-store experiences and ecommerce into their offerings — both to offset brick-and-mortar declines and to drive more foot traffic into their stores. It is a redefinition of a retail revolution that still has fighting power for the old retail guard.
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Street Fight Daily: Groupon Buys FeeFighters, Howard Owens on Paywalls
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon Acquires FeeFighters, the BillShrink for Business Services (TechCrunch)…
Paywalls Create Opportunities for Local News Entrepreneurs (howardowens.com)…
You Say ‘SoLoMo,’ I Say, ‘I Hate My Life’ (TechCrunch)…
PODCAST: This Week in Location-Based Marketing — PayPal, WirelessWerx
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Kevin Rose’s flight to Google, PayPal’s response to Square with a triangle, Amex and Twitter saved $1.7 Million at McDonald’s, the state of the local mobile transaction scene, and special guest Patrick Blattner, Chief Product Office at WirelessWerx…
Case Study: Sunnyvale Bistro Re-Targets Customers With Fanminder
How much is a new customer worth? At Rok Bistro in Sunnyvale, Calif., owner Steve Wright decided the customers he was getting with Groupon offers and old media advertisements weren’t worth the amount he was spending. Instead, he’s decided to re-targeting existing customers using a self-service platform called Fanminder…
Street Fight Daily: Groupon Reserve, Yellow Pages, New CityGrid CEO
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Expansion of Groupon Reserve Continues (Time)…
The Golden Allure of the Yellow Pages (BusinessWeek)…
CityGrid Media Announces Jason Finger as New CEO (Local Onliner)…
Geo-Location Across Cultures: How Language Defines Place
At Where 2012, Ibidon chief executive Robert Munro will examine differences in how people express place, distance, and space among the world’s 5,000-plus languages. These are differences that location-aware app designers will have to pay attention to as the world’s data becomes less and less predominantly English…
Conference Notebook: Online Local Market Share to Hit 22% in 2013
After a decade of upheaval, local online advertising revenue is set to exceed local newspaper dollars in 2013. Speaking to a crowd at the Local Online Advertising Conference in New York Wednesday, Gordon Borrell, CEO of Borrell Associates, said that local online advertising’s market share is set to increase to 22% in 2013, exceeding local newspapers revenue by two points.
After Shuttering, Village Soup Serves Up a Living Digital Legacy
Less than two weeks after Village Soup was abruptly shuttered, the print and digital mini-conglomerate of Midcoast Maine is being resurrected. The company’s new owner, Reade Brower, who publishes Midcoast’s Free Press, praised the Village Soup publications, and said he wanted to return them to the public as intact as possible.
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