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6 Lead-Generation Tools for Small Businesses
Hyperlocal platforms aimed at fulfilling consumer service requests are becoming increasingly attractive to these small business owners, since these platforms generally involve a minimal investment of time or money on the part of the local merchant. Rather than paying upfront for advertisements that may or may not generate actual leads, business owners can sit back and wait for leads to come to them…
Street Fight Daily: Twitter’s SMB Self-Serve, DudaMobile Funding
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Twitter Launches Self-Service Ads for Small Businesses (Twitter Advertising Blog)…
Check-In Needs To Work, But How Can We Fix It? (TechCrunch)…
Daily Deals: Do Consumers Still Care? (Ad Age)…
Swipely Launches Direct Marketing Product Tied to Payments
The company’s new back-end solution brings ecommerce tools to offline stores. The “Main Street Marketing Manager,” which has been running in a closed beta for the past year, enables local merchants to build loyalty and marketing programs on top of their existing credit and debit card processing systems…
Why Don Draper Would Hate Hyperlocal
Many brands are still stuck in the days of Don Draper, failing to see that the potential for a lasting bond is even greater with hyperlocal (and delivers better ROI). Campaigns on services like LevelUp, LivingSocial or Tackable have more resonance precisely because they are tied to where you are. They tap into your good feelings around, say, your favorite pizza place, a connection that doesn’t require the same kind of shaping by big media or advertising mavens.
Yext Partners With UBL, Begins Push to Scale
The reapproachment between the competitors indicates a substantial shift in strategy for both companies as Yext looks for scale and UBL repositions its brand. UBL appears to be pushing forward with a full-service SEO/listings management product. Conversely, Yext is planting its flag as a technology play…
FTC Pushes ‘Do Not Track’ for Consumer Privacy
The Federal Trade Commission this morning released its final Commission Privacy Report, emphasizing the need for a “do not track” mechanism to protect consumers from unauthorized collection of their personal information and more laws to protect consumer privacy. The report will give hyperlocal advertisers, publishers, and location-based services some insight on the direction policymakers will take in 2012 regarding consumer privacy…
Carrier-Based Geo-Fencing Gives Brands the Power to Push
I’ve said all along that location-based marketing will only be truly successful in attracting significant ad dollars when we realize that it more than just a mobile marketing concept — and really much more about the integration of any media that has the ability to influence somebody in a specific place. It appears that some brands are getting the message…
Consumer Privacy in Focus as Regulators Zero in on Mobile
Jules Polonetsky, co-chair of the Future of Privacy Forum, says that policy makers should not confuse their desire to protect consumers with legitimate passive use of smartphone data to provide core mobile services. Those functions include using tower triangulation to locate the device in order to provide the strongest signal, ensure critical mission flows, or help users find wifi connections…
Street Fight Daily: Groupon Buys FeeFighters, Howard Owens on Paywalls
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon Acquires FeeFighters, the BillShrink for Business Services (TechCrunch)…
Paywalls Create Opportunities for Local News Entrepreneurs (howardowens.com)…
You Say ‘SoLoMo,’ I Say, ‘I Hate My Life’ (TechCrunch)…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation