News and Analysis
#SFSNYC: The Restaurants of Tomorrow
Everyone has at least heard of apps for booking reservations or ordering food from restaurants, but there is a deeper transformation underway within the industry. At Street Fight Summit in Brooklyn this week, the NRA’s Perry Quinn moderated a panel about how the restaurants of tomorrow are taking shape.
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Crowdfunding Could Upend Hyperlocal — Here’s What You Need to Know
The new JOBS Act has opened the door for crowdfunding, a boon to hyperlocals seeking new ways to launch their businesses. But it may take until early next year before the Securities and Exchange Commission establishes rules that will govern the process. What to do in the meantime? Keep an eye on what regulators may churn up, see what major crowdfunding sites plan to offer, and explore whether hyperlocals need their own niche investment portal…
Yext Infographic: 64% of Foursquare Listings Have Missing or Incorrect Info
The graphic draws from data collected through Yext’s diagnostic tool, and shows that upwards of 40% of business listings on major hyperlocal services and directories include incorrect information. Foursquare is most consistently incorrect or incomplete, with 64% of the listings in the service including an error or missing key information (like a phone number), followed closely by AOL-owned MapQuest and Citysearch at 57%…
Social Curation Tools Like Pinterest Are a Great Fit for Local
Curation services are coming of age because people are increasingly using their smartphones to upload pictures and videos on the fly. As user-generated media continues to flourish, its local manifestations (and curated collections of contributed content) will paint a far more diverse and detailed picture of a community than coverage by paid media…
Street Fight Daily: Foursquare’s New Ad Platform, CBS’s Kucharz
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Foursquare Eyes June for Launch of New Advertising Platform (Ad Age)…
CBS’s Kucharz on Taking a Conservative Path to Local Digital Success (NetNewsCheck)…
NY Tabloid’s New South Asian Section Shows ‘Local’ Is Cultural, Not Geographic (PaidContent)…
Prescription for Patch: Become an All-in-One SMB Marketing Solution
There is a real opportunity to offer businesses a service that bundles together as many online promotional vehicles as possible into a simple, low-cost package that makes it easy for them to communicate with their customers. If Patch decided to go this route, the company would be well-positioned to make the service work. Unlike other local start-ups, it has the resources to build this kind of integrated system…
How Digital Merchant Marketplaces Are Enabling Hyperlocal Commerce
When we think about online marketplaces, the giants in the field (eBay, Amazon and Craigslist) immediately come to mind. But a new crop of location-based marketplaces is now empowering consumers and small businesses alike to buy and sell products and services from one another in their own backyard…
PODCAST: This Week in Location-Based Marketing — Picksie, AisleBuyer
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss some big acquisitions in the space, starting with Facebook’s purchase of Tagtile and Instagram, and Intuit’s acquisition of AisleBuyer. Retail’s revival is happening through location and mobile with PointInside’s nSide, Picksie’s ticket purchasing and Jetshop’s pop-up stores in Stockholm + AisleBuyer’s founder, Andrew Paradise…
Street Fight Daily: Yell’s ‘eMarketplace’, Foursquare Hires UTA
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Yell Readies New ‘eMarketplace’ Site (ScreenWerk)…
Foursquare Signs With UTA to Build Ties With Entertainment Industry (Variety)…
Forecast: Mobile Content, Ad Sales Will Hit $67 Billion in 2012 (PaidContent)…
Yipit’s Vacanti: Flash Offers Will Drive Growth of Deals Industry
During a keynote address at yesterday’s Daily Deal Summit in New York, Yipit CEO Vin Vacanti laid out a trajectory for the deals space, in which Gilt-like flash offers would drive much of the industry’s growth. “It’s not about daily deals anymore; what these companies have realized is that they’re building a user base that’s willing to consume from them,” said Vacanti.
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