Street Fight Daily: Yell’s ‘eMarketplace’, Foursquare Hires UTA

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.

Yell Readies New ‘eMarketplace’ Site (ScreenWerk)
Greg Sterling: If this is indeed a new consumer destination it faces the challenge of building traffic and awareness, which can it part be done using existing Yell and Yellowbook assets. It also faces the challenge of bringing product inventory and merchant schedules online.

Foursquare Signs With UTA to Build Ties With Entertainment Industry (Variety)
The mobile-centric social-media service has signed with the talent agency to assist in striking partnerships and other business development opportunities within the entertainment industry. The company is expected to leverage UTA’s relationships to turn companies that might otherwise be passive participants in the check-in experience into more active partners.

Forecast: Mobile Content, Ad Sales Will Hit $67 Billion in 2012 (PaidContent)
Mobile media content is going center-stage. So much so that, in 2012, global revenue from mobile advertising and content will hit $67 billion, according to a new Strategy Analytics forecast. That is the remainder of the firm’s total mobile media category projection of $149.8 billion, which includes a projected 9.5 percent increase in mobile data subscription sales to $82.8 billion.

The Product Groupon Was Betting Its Future On Doesn’t Work (Business Insider)
Henry Blodget: One of the reasons Groupon investors got way too excited about the company when it went public was the hot new product that Groupon had just launched: Groupon Now. But alas, it doesn’t work. Why not? In part because people can’t be bothered (or forget) to open the app and push the button.

Is the Daily Deals Industry a Real Industry? (Adotas)
Whether actual products or local businesses, the unifying factor is an opportunity for anyone to master a new distribution channel, to become the expert. In one scenario, it means a focus on local businesses and deal sites. In the other, it means products and deal sites.

BBC Regional Sites May Include Links to ‘Reputable’ Hyperlocal Blogs (Online Journalism Blog)
The BBC’s social media lead for the English Regions Robin Morley has invited requests from “reputable hyperlocal websites” who want links to their stories included in the BBC’s regional news websites.

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