News and Analysis

#SFSNYC: Inside Amazon’s Voice-Search Strategy

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Dave Isbitski, chief evangelist for Echo and Alexa at Amazon, sat down with Street Fight on Wednesday to discuss Amazon’s voice strategy and the implications of voice-search technology for local businesses.

#SFSNYC: SMB DIY — Is Local Getting Closer to Solving the Self-Serve Conundrum?

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At Street Fight Summit on Wednesday, Street Fight columnist Damian Rollison sat down with three digital marketing insiders to discuss how their companies provide value to small and medium-sized businesses — and how to strike the right balance between automation and customer engagement.

#SFSNYC: How Brands Without Brick-and-Mortar Stores Can Market Locally

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Brick-and-mortar stores are not the only companies that stand to gain from local strategies: brands without their own physical stores and business-facing enterprises, too, must go local to reach their market potential.

Latest Posts

Wander CEO: How to Raise $1.2 Million for a Stealth LBS Startup

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Dinevore founder Jeremy Fisher recently scored $1.2 million in funding for Wander, a new, travel-centric web startup in stealth mode. Fisher has described Wander as a “a way to the see the world through other people’s eyes” in a way that is “‘adjacent to both the curation and location space, a combination of Tumblr and Pinterest, Yelp, Tripadvisor and Foursquare.”

Street Fight Daily: LivingSocial Top-line Up, Journatic CEO Defends

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A roundup of today’s big stories in hyperlocal content, commerce, and technology...

LivingSocial Top-line Accelerates, Up 15% in Q1 (Yipit Blog)…

Should Apple Buy Both Square and Foursquare? (GigaOm)…

A Hyperlocal News Manifesto (BoingBoing)…

Report Identifies Elements of Hyperlocal Success in the U.K.

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It is to hyperlocal media’s advantage that it remains a nascent sector which is developing quickly. Unwedded to the business models of the past, hyperlocal has the scope to experiment with different models for content, revenue and community engagement. In doing this, and hyperlocal players have as much to learn from the community development sector as they do from other media outlets…

With the Rise of Social Discovery Apps, Purpose and Privacy Are Key

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When building social discovery apps, the bottom line is transparency. Users need to maintain control over their data, privacy settings and the ability to define their likes, dislikes and other preferences…

PODCAST: This Week in Location-Based Marketing — Banjo, Ditto

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In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss: Banjo’s one million users, Mastercard’s daily deals service, Ditto acquired by Groupon, and Square’s insane valuation. Plus a special appearance by Jyri Engestrom of Ditto…

Street Fight Daily: Journatic Gives a Preview, Chalkboard Shutters

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A roundup of today’s big stories in hyperlocal content, commerce, and technology...

The Burbs Get a First Look at Journatic (Chicago Reader)…

Singapore-based Location Ad Service Chalkboard Closes (The Next Web)…

Groupon Plans for World Domination Include More ‘Hyperlocal’ Offers (Wall Street Journal)…

Big Brands and Hyperlocal Sites: A Matchmaker Gives the Lowdown

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Size matters when national advertisers look at hyperlocal sites, but not that much. That’s what I got from a phone talk with Bryan Quinn, vice president of publisher strategy & operations at Cox Digital Solutions. CDS — the combination of Cox acquisition Adify and Cox Cross Media in January 2011 – is the middleman between advertisers as big as Walmart and Target and their agencies and local digital sites of all varieties…

Giving National Campaigns a Local Edge

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By developing a highly-customized local digital advertising strategy that complements existing campaigns, retailers and brands can consistently and effectively drive sales that help to increase revenue and create a more personal relationship with customers…

Case Study: Finding an Easier Way to Accept Deal Bookings

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Ray Chang, the founder and CEO of The Motorsport Lab, was excited about the prospect of running his first Groupon offer in 2010. What he wasn’t expecting was the crush of phone calls that resulted. To help decrease the pressure on his staff, Chang started using Genbook to handle online reservations. Since then, he’s been able to run three subsequent deals without overburdening his employees…

Street Fight Daily: Amazon’s Deals, Groupon Told to ‘Grow Up’

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A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Amazon Starts Bringing the Art of Recommendations to Daily Deals (AllThingsD)…

Groupon Must Avoid Taking ‘Stupid Risks,’ CEO Says (Wall Street Journal)…

Google Releases Playbook for ‘Winning With Mobile’ (TechCrunch)…