News and Analysis
Why Zuckerberg Needs Local News Providers to ‘Bring the World Closer Together’
For all their limitations, local news providers are now better positioned than Facebook’s moderators or artificial intelligence to help the people of their communities come closer together. If news providers join this mission, the community will respond by giving them the trust it so often withholds.
Street Fight Daily: Alphabet-Uber Case Plays Out Publicly, Adobe Offers Voice-Assistant Analytics
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Alphabet Says Uber is Engaging in a Cover-Up… Adobe Offers Voice Analytics for Intelligent Assistants Including Siri, Alexa… Gulf Between Off-Site, On-Site Digital Engagement is Slowly Killing Your Business…
How Brands Can Refine Their Local Marketing Mix to Maximize Results
The right marketing mix can open up doors for an enterprise brand, as successful acquisition campaigns naturally funnel new customers into loyalty and retention strategies. We asked hyperlocal executives for their perspective on how brands can tweak the marketing mix to maximize high-yield results.
Latest Posts
In Wake of Layoffs, a 4-Step Plan for Patch Success
The Patch layoffs today are actually a very good thing. This is an indication that the management at Patch is getting a better handle on what hyperlocal must look like in order to succeed. While I am not bullish on hyperlocal networks and national chains, I am even less bullish on hyperlocal networks with significant management layers. Here’s my map for the highest chance of success for a national hyperlocal network — and my quick turnaround program for Patch.
6 Platforms Hyperlocal Publishers Can Use to Fill Unsold Ad Inventory
Ad inventory sold by networks typically doesn’t command the high CPM (cost per thousand impressions) that individual publishers can charge when they work with local businesses directly. However, these ads do give publishers a chance broaden their advertiser base and earn revenue for space that would have otherwise gone unused…
Street Fight Daily: $1M for GroSocial, VendAsta/Media Deal
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
GroSocial Nabs $1M to Become ‘Buddy Media For SMBs’ (TechCrunch)…
Local Newspapers’ Crisis: What Hyperlocal Means — And Why It Works (Guardian)…
How Groupon Used Cloud Computing to Speed Growth (Business Insider)…
$16 Billion Later, Facebook Eyes Local
If we take Facebook Offers as indication of the company’s forthcoming plan of attack in the local space, self-serve, in one form or another, will be at the core of its strategy. The company will likely invest heavily in educating merchants about self-serve advertising, and, with Offers, help teach merchants about the fundamentals of commerce-based marketing…
Client Relationships Gained at Street Fight Summit
In a post-event poll, attendees said they made at least one new prospective client or partner contact, with the majority making five to 10 and a handful came away with 10 or more. Sponsor Blank Slate, which set up a table at the event, developed several new client relationships — and made a video about their positive experience.
Hyperlocal News Coverage of Classroom Violence Requires Caution
News videos of classroom brawls and bullying in local schools are newsworthy, but the hyperlocal coverage may draw threats from some who don’t want the information published. This year, legal claims emerged in New York and Philadelphia that provide some guidance on what hyperlocals may expect if they cover such sensitive types of local stories…
Street Fight Daily: Foursquare Hires CRO, Groupon Stock Probed
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Foursquare Hires Former iAd Exec as Revenue Chief (AdAge)…
Groupon Stock Spike Probed (Wall Street Journal)…
Does Facebook Have a ‘Yelp Problem’? (ScreenWerk)…
Street Fight Summit West: Capturing the Local Consumer
The local consumer is at the heart of everything we all do in hyperlocal. Whether you’re working with a client to develop repeat customers or trying to get more end users to your app or website, you’re thinking constantly about the local consumer. At Street Fight Summit West, the discussion will focus on this very essential topic…
Cont3nt Connects Local Publishers With Freelance Multimedia Journalists
The explosion of mobile content creation and sharing has enabled citizen journalists all over the world to upload and broadcast news immediately, wherever it’s happening. But folks on the ground at a news event rarely get paid for their reporting. Cont3nt, a new wire-service of sorts, is hoping to supply publications with relevant place-based images and videos by connecting them directly with freelance journalists…
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