News and Analysis
Cuebiq Partners With GeTui for Chinese Retail Data
The location data provider has entered into a partnership with GeTui, a mobile internet, push-notification service provider to nearly one billion devices. Under their agreement, the companies plan to jointly develop a machine learning platform to process data about foot traffic and offline consumer behavior from the Chinese market.
How Amazon’s Whole Foods Buy Could Transform the Retail Ecosystem
Amazon’s recent $13.7 billion acquisition of Whole Foods Market could signal a new era of experimentation and pushing boundaries in retail as the company continues to redefine content and commerce in the grocery space and elsewhere, according to Gwen Morrison, co-CEO of The Store, WPP’s global retail practice.
Street Fight Daily: Facebook Video Marketing Woes, Google Stops Reading Email for Ad Targeting
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Video Ads Are All the Rage, But Viewability Rates Are as Low as 20%, Agencies Say… Google Plans to Stop Scanning Users’ Emails for Ad Targeting… Snapchat’s Newest Feature Is Also Its Biggest Privacy Threat…
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6 Platforms Hyperlocal Publishers Can Use to Fill Unsold Ad Inventory
Ad inventory sold by networks typically doesn’t command the high CPM (cost per thousand impressions) that individual publishers can charge when they work with local businesses directly. However, these ads do give publishers a chance broaden their advertiser base and earn revenue for space that would have otherwise gone unused…
Street Fight Daily: $1M for GroSocial, VendAsta/Media Deal
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
GroSocial Nabs $1M to Become ‘Buddy Media For SMBs’ (TechCrunch)…
Local Newspapers’ Crisis: What Hyperlocal Means — And Why It Works (Guardian)…
How Groupon Used Cloud Computing to Speed Growth (Business Insider)…
$16 Billion Later, Facebook Eyes Local
If we take Facebook Offers as indication of the company’s forthcoming plan of attack in the local space, self-serve, in one form or another, will be at the core of its strategy. The company will likely invest heavily in educating merchants about self-serve advertising, and, with Offers, help teach merchants about the fundamentals of commerce-based marketing…
Client Relationships Gained at Street Fight Summit
In a post-event poll, attendees said they made at least one new prospective client or partner contact, with the majority making five to 10 and a handful came away with 10 or more. Sponsor Blank Slate, which set up a table at the event, developed several new client relationships — and made a video about their positive experience.
Hyperlocal News Coverage of Classroom Violence Requires Caution
News videos of classroom brawls and bullying in local schools are newsworthy, but the hyperlocal coverage may draw threats from some who don’t want the information published. This year, legal claims emerged in New York and Philadelphia that provide some guidance on what hyperlocals may expect if they cover such sensitive types of local stories…
Street Fight Daily: Foursquare Hires CRO, Groupon Stock Probed
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Foursquare Hires Former iAd Exec as Revenue Chief (AdAge)…
Groupon Stock Spike Probed (Wall Street Journal)…
Does Facebook Have a ‘Yelp Problem’? (ScreenWerk)…
Street Fight Summit West: Capturing the Local Consumer
The local consumer is at the heart of everything we all do in hyperlocal. Whether you’re working with a client to develop repeat customers or trying to get more end users to your app or website, you’re thinking constantly about the local consumer. At Street Fight Summit West, the discussion will focus on this very essential topic…
Cont3nt Connects Local Publishers With Freelance Multimedia Journalists
The explosion of mobile content creation and sharing has enabled citizen journalists all over the world to upload and broadcast news immediately, wherever it’s happening. But folks on the ground at a news event rarely get paid for their reporting. Cont3nt, a new wire-service of sorts, is hoping to supply publications with relevant place-based images and videos by connecting them directly with freelance journalists…
Street Fight Daily: Patch Partnership With WPIX, Addiply Network Live
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Patch, NY’s WPIX Form Content Partnership (NetNewsCheck)…
How Facebook’s Mobile ‘Sponsored Stories’ Are Designed To Kill Groupon (Business Insider)…
Addiply Networks 2,700 Hyperlocal UK Sites for National Ads (Out With a Bang)…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation