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PODCAST: This Week in Location-Based Marketing — Foursquare, Project Noah
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at the IOC Foursquare campaign, and at whether Fox’s breakout television series Touch can help AT&T’s airgraffity. Plus news from Navizon, Bing, Geofeedia, Exec App and Scoutmob as well as our resource of the week and special guest Yasser Ansari of Project Noah…
Google+ Takes a Big Step Toward Hyperlocal Integration
I would say this to Marissa Meyer and the Google team: The more tightly you can integrate Google Plus with other social networks, they greater the chances are that could both make your own users happy and bring in others. People go where their friends are, and Google Plus can make it easier to tap into latent local knowledge via social graphs while simultaneously augmenting frequency of Google Plus usage…
NJ’s TAP Grows Indie Hyperlocal Network Through Licensing
Under the licensing program, participants pay a $2,500 fee in their first year, $5,000 in year two and $10,000 in year three, plus 10% of their ad revenue. Alternative Press publisher Mike Shapiro says a licensee, “after the three-year ramp up, should bring in $50,000 to $100,000 in income (after expenses have been taken out for licensing fees, freelance, ad commissions, marketing etc.).”
CorFire, Edo Announce Mobile Offers Partnership
CorFire and edo have announced a mobile partnership in which edo’s offers platform will be linked with CorFire’s mobile wallet solution and marketing services. The result, which is currently in beta testing and expected to be made widely available later this year, will allow merchants and financial institutions to build off preference analytics and past spending behavior…
Street Fight Daily: Google+ Local, AmEx and Foursquare, Mary Meeker
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Google Looks To One-Up Facebook With Google+ Local (TechCrunch)…
Battle Heats Up Over Mobile Payments (Wall Street Journal)…
New Web App Unsubscribes You From Daily Deals Emails (BetaBeat)…
For Daily Deals Sites, It’s Evolve or Die
Today’s daily deal sites are experimenting with every variation and vertical for their offerings — they know that not only is disruption on the horizon, but their own expiration date is as well. And it won’t be a new entrant into the deals space that ends them; instead it will likely be a very familiar brand entering local advertising: Google, PayPal, Square, or one of the other numerous payment services companies…
With $21 Million Banked, Group Commerce Eyes Developing Markets
“In some ways, [the developing world is] even more fertile ground than developed markets where things are set in stone, and traditional ways of doing things have existed for many years,” says the company’s CEO, Jonty Kelt. “However, there are cultural attitudes towards purchasing online and delivery which, might be quite different in China than they are in the U.S. or Europe.”
EFF: Claim That Not All Hyperlocal Journalists Are Equal ‘Simply Wrong’
The practice of denying hyperlocal publishers the full status of other journalists has caught the ire of organizations such as the Electronic Frontier Foundation, which has fought to level the playing field for public access on behalf of hyperlocal news media and bloggers. Many local officials have granted traditional media access to public records and meetings while denying the same privileges to hyperlocals…
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Streets Ahead: Google Chat, and Instagram Reels