PODCAST: This Week in Location-Based Marketing — Foursquare, Project Noah

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan look at the IOC Foursquare campaign, and at whether Fox’s breakout television series Touch can help AT&T’s airgraffity. Plus news from Navizon, Bing, Geofeedia, Exec App and Scoutmob as well as our resource of the week and special guest Yasser Ansari of Project Noah.

Episode 79

Recorded: May 26, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. Navizon releases analytics platform for pedestrian traffic (5:40)
2. Launch of Geofeedia (10:15)
3. IOC launches official Olympic Foursquare campaign (14:30)
4. Bing Maps gets live traffic and Geocoding from Nokia (18:34)
5. AT&T AirGraffiti and Fox’s Touch (22:50)

Featured Guest
Yasser Ansari, Chief Leaf at Project Noah, on taking the pulse of the planet (27:55)

Funding / M&A News
1. Quikr closes $32M (38:19)
2. Exec App raises $3.3M (39:52)
3. ScoutMob gets 3.25M (43:20)

Resource of the Week
Mobile Video Messaging On The Rise (45:15)

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