News and Analysis
Street Fight Daily: GroundTruth CEO Out, Marketers Struggle With Location Data
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GroundTruth CEO Resigns Amid Investigation One Month After xAd Rebranding… Marketers Face Challenges in Working with Location Data… Google Redesigns News Feed to Personalize Search in Mobile App…
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Case Study: Massage Therapist Uses Scheduling to Propel Online Marketing
Massage therapist Lisa Bedoya knew there had to be a better way to schedule client appoints than via email or phone. Since turning to Full Slate late last year, Bedoya has noticed an increase in repeat clients. She attributes this boost in business to the ease with which clients can now make appointments online, as well as the email newsletters and special coupons she sends out…
Street Fight Daily: Groupon Retail, Journatic Fallout Continues
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Groupon Opens Concept Store in Singapore (CNet)… The Uncomfortable Truth Behind the Journatic Byline Scandal (GigaOm)… Rumor: Twitter To Acquire Sense Networks To Better Target Local Ads (TechCrunch)
6 Email Marketing Tools for Hyperlocal Publishers
By sending out email newsletters with links to the most important stories of the day, hyperlocal publishers can help their content go viral and build a loyal readership with low acquisition costs. Here are six email marketing platforms with built-in tools to help online publishers automate the process of creating and publishing daily email newsletters, as well as other important marketing materials…
Street Fight Daily: Amazon Maps, Groupon’s Lefkofsky Steps Back
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Amazon Buys 3D Mapping Startup UpNext (GigaOm)… Groupon Chairman Lefkofsky Steps Back From Company (WSJ)… Google+ Local Officially Replaces Places Apps in Mobile (Screenwerk)…
Journatic CEO Accepts Blame for Bogus Bylines
The popular National Public Radio show “This American Life” turned its eye on hyperlocal news service Journatic this weekend, revealing in its latest episode that the company’s local real estate site BlockShopper had slapped fake bylines onto some of the site’s lawsuit-prone stories. “This was a mistake,” Journatic CEO Brian Timpone told Street Fight yesterday. “We should never have run an alias byline and sent the article to our partners.”
Street Fight’s 5 Most Popular Stories From the First Half of 2012
The first six months of 2012 have brought a lot of interesting developments in the world of Street Fight — from the publication of our first research report, to our second major industry conference, to the launch of our monthly Hyperlocal Investment Report newsletter and our new job listings board. With the first half of the year in the bag, here’s a look back at the top Street Fight stories (at least in terms of traffic) so far this year…
Are QR Codes Here to Stay?
From a hyperlocal perspective, QR codes can be a powerful tool. It’s important to consider them as an engagement vehicle to drive traffic to your local destination, whatever that may be. Local store, local event, doctor’s office or coffee shop — they can be leveraged to increase footfall and ultimately revenue…
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Streets Ahead: Google Chat, and Instagram Reels