News and Analysis
Local SEO Guide Launches Tool for Tracking Google My Business Updates
The company is releasing a tool to minimize unapproved changes to Google My Business pages. Although Local SEO Guide’s Locadium tool was originally developed for the company’s own clients, CEO Andrew Shotland says the decision was made to open Locadium up to the general public after a number of SEO firms expressed interest.
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Street Fight Daily: Gilt City Names New Head, Facebook Courts SMBs
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Sarah Chubb, Former President Of Conde Nast Digital, Is Now President Of Gilt City (SAI)… Facebook Courts Small Business Dollars With Easy Social Ad Campaign Creation (TechCrunch)… Reid Hoffman: Groupon Made Multiple Missteps While Going Public (PandoDaily)…
Getting Local Online Ad Dollars to Flow Into Hyperlocal News
Hyperlocal news sites are turning up everywhere, but advertisers aren’t following them nearly as fast. “Advertisers don’t want to be around local news,” Gordon Borrell, CEO of Borrell Associates, told Street Fight. I went to several people building business models around hyperlocal news to find out how they are planning to turn the tables on Borrell’s assessment…
Case Study: Hotel Boosts Business, Cuts Costs With Facebook Contests
In December 2011, hotelier Ronan McAuley decided to forego traditional advertising and focus his resources on social media. He now uses Offerpop to run competitions and promotions on his hotel’s Facebook page — business is already up 18%, while his marketing costs are only 20% of what they once were…
Street Fight Daily: Ford Integrates Offers, Web Readership Booming
A roundup of today’s big stories in hyperlocal content, commerce, and technology.…Daily Deals Are Coming to Your Car (Wired)… Why Starbucks is betting on Square (GigaOm)… Two Years After the Tipping Point, Papers’ Web Readership is Booming (Paid Content)…
Nextdoor CEO on Patch, Facebook, and Building Social for the Real World
In July, dot-com veteran Nirav Tolia announced announced a major round of funding which valued his 22-month-old startup Nextdoor at $100 million. Street Fight caught up with Tolia recently to discuss raising money for hyperlocal projects, developing technology for real-world communities, and the increasingly blurred line between information and social connectivity in the local space…
Why Online Marketers Are Rethinking Their Yelp Strategy
Merchants have historically been wary of Yelp reviews — and for good reason. Yelpers have tended to be snarky and more focused on humor than accuracy. But there are changes coming at the end of 2012 that are likely to make many marketing pros reevaluate their relationship to the user-generated reviews site…
Street Fight Daily: Starbucks Meet Square, Craigslist Holes Up
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Starbucks and Square to Team Up (NYT)… Craigslist Cuts Off Its Search Engine to Spite Its Face (GigaOm)… Why Apple Should Buy Foursquare (TechCrunch)…
Hyperlocal Investment Report Debuts Stock Index, Sees Dip in Valuations
Hyperlocal stock performance was largely on an upward trend July, according to the Hyperlocal Stock Index which debuts in the latest issue of Street Fight’s monthly investment newsletter. The greatest gains were made by DexOne, ReachLocal and AOL, while Groupon and Facebook suffered staggering losses, and Angie’s List failed to reverse its downward trend.
The Long Tail of Local Search
Far from invisible tools that merely get you to the store or service you want, local search products actually tell a story about the needs local search companies think they are trying to fulfill, demonstrating in some cases a stark contrast between the actual habits of the local consumer and the assumptions of local apps and websites…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation