News and Analysis
Back-to-School Shopping Patterns 2024
Most holidays seem to have moved up in the calendar as opportunities for retailers and manufacturers to get a jump on back-to-school sales activities. In some warmer states, school starts in August. Parents sending their kids off to college need ample prep time to stock dorm rooms (and the closets and refrigerators within them). Amazon […]
SOCi, Dominating the CoMarketing Cloud Revolution
SOCi, Inc., the CoMarketing Cloud tailored for multi-location enterprises, has reached a significant milestone: $100 million in annual recurring revenue (ARR). This achievement places SOCi among the exclusive ranks of global centaur companies, a status that is seven times rarer than the coveted unicorn status. Unlike unicorns, which are often valued based on speculative projections, […]
Hallmark Launches its Own Media Channel
In the MULO (multi-location) retail world, Hallmark is one brand that has consistently been able to flex and scale — beyond the brick-and-mortar card store. Now, Hallmark is “joining the streaming fray.” The new media channel will (of course) be called Hallmark+, and it will make its debut in September. Hallmark has been way ahead of […]
Commentary
Location-Based Marketing Association: Kalibrate Partners with Near on Location Intelligence
In this episode of Location Weekly, the Location-Based Marketing Association covers Best Buy teaming up with Pokemon Go, Taiwan’s FamilyMart launching a convenience store on wheels, Baidu getting China’s first autonomous robotaxi license, and Kalibrate partnering with Near on location intelligence.
Latest Posts
Gun Hill Brewery Refocuses on Hyper-Local Marketing
If you’re lucky enough to score tickets to “Hamilton” on Broadway, you can also enjoy a brew called “Rise Up Rye,” made for the show by Gun Hill Brewing Co. in The Bronx. Since 2016, the beer has been available as part of the Broadway Brews project and the company sets the definition of hyper-local […]
Aspex Turns to Vistar Media for DOOH Campaign
When Aspex Eyewear Group decided to begin advertising again after many months dormant, executives decided to add digital out-of-home or DOOH to their media mix to support a campaign that launched in February. “When we decided to come back and reactivate our marketing and advertising efforts, it was great to see how far digital had […]
Deterministic Identity Solutions Power Next-Gen Customer Experiences
As brand marketers shift away from third-party cookies, one solution is emerging as the clear successor: deterministic identity solutions. Deterministic identity solutions are a type of identity resolution that relies on user-provided, first-party data to match customer identities across different devices and channels. This can be done by using unique identifiers, like email addresses, phone […]
What’s Next for Tommy Bahama? A Study in Growth Through Diversification
The lines between retail and dining have been steadily blurring over the years as more brands build memorable experiences, enabling consumers to eat where they shop and play where they eat. A natural growth progression for many multi-location brands is to play in the hospitality space, and that’s exactly what Tommy Bahama is doing this […]
Flip Launches MagicOS, a Self-Serve E-Commerce Operating System for Brands
Transparency among social media influencers can be hard to come by. While 80% of consumers say they have purchased products in direct response to social media content, #sponcon scandals are taking their toll and leading to a decline in trust of digital influencers. Could a new e-commerce operating system for brands put the influencer industry […]
Barometer, Katz Partnership Brings Contextual Targeting to Podcasting
Podcasting is huge right now, with 53% of Americans saying they’ve listened to a podcast in just the past month. You know what else is huge right now? Artificial intelligence. OpenAI’s ChatGPT reached 100 million monthly active users in January, just two months after it debuted. It should come as no surprise, then, that Barometer […]
“Omnitalking” with Chris Walton About Trends in the Retail Space
For about twelve years, Chris Walton held various management positions at Target. His last position was VP of “Store of the Future,” when he worked with his Co-CEO of Omnitalk, Anne Mezzenga. They started the Omnitalk venture in 2017, combining their 40+ years of retail experience to focus on game-changing trends in the retail space, focusing […]
Why Brands Are Using Attention Metrics to Personalize Ad Placement, Creative
Tony the Tiger. Ronald McDonald. The Pillsbury Doughboy. Some of the most well-known and beloved characters of all time were born out of advertising. They helped to make products and brands recognizable, and they appealed to consumers from all walks of life. While ad campaigns featuring the Energizer Bunny or the Old Spice Guy remain memorable, […]
Report: Most Grocers Are Dissatisfied with Digital Loyalty Components
Has digital shopping made buyers less loyal? That’s certainly what the majority of grocers believe, according to a new report conducted by Incisiv, The Food Industry Association (FMI), and Loyal Guru, a loyalty management platform. The Shopper Loyalty in the Digital Age report highlights the importance of offering seamless omnichannel experiences as a way for […]
Losers & Winners in Retail Today
New retail categories are emerging as companies like Bed Bath & Beyond, Party City, and others struggle to keep their doors open. The impact of online shopping, the pandemic, and supply chain issues (along with commercial real estate expenses) has seriously affected many brick-and-mortar store brands. Yet, new categories of multi-location retail and service businesses […]
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