News and Analysis
Street Fight Daily: Amazon’s Grocery Disruption Begins, Retailers Embrace Direct Mail
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon to Lower Whole Foods Prices Monday and Offer Prime Members Benefits Soon… Why Data-Driven Retailers Are Learning to Love Direct Mail… Two Uber Investors Seek to Defend Kalanick in Legal Battle…
Street Fight Daily: Users Stand by Uber Despite Scandals, FTC Clears Amazon-Whole Foods Deal
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Despite the Drama, Uber Reports Strong User Growth and Financial Outlook… Amazon’s Whole Foods Deal Clears Last Two Major Hurdles… Paid-Search Advertising Still Outranks Social in Performance…
Latest Posts
TurnHere Becomes Local Photo/Video Marketplace SmartShoot
Turnhere, founded in 2005, leveraged the video marketing wave by working with resale partners like Yelp and Citysearch to help SMBs create one-minute video sales pieces. According to the company’s CEO, Turnhere could boast a compelling capture rate, over 80% of inquiries for this short SMB video would result in a transaction. So with high close rates embedded in the business model, why pivot?
Street Fight Daily: Ebay Tests Deals, CitySearch Announces Layoffs
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… EBay tests deals on services, takes on Groupon (Reuters)… Shrink To Grow: Citysearch And Urbanspoon Parent Company CityGrid Lays Off 15% Of Its Employees (TechCrunch)… DNAinfo, In Bid to Raise Profile Among Local Advertisers, Starts ‘Small Business Insider’ (Capital New York)…
Waze Highlights Inconsistencies in Local Data
There are too many different ways to categorize businesses, and none of them represents a unified standard for online search. Such a standard if widely implemented would make all businesses categorized as grocery stores line up neatly with each other and would provide a significant boost in overall relevancy…
Prognosis Positive for Small-Town Newspapers?
We all know that small papers have suffered far less than major metros in the advertising bloodbath. And talk to anyone in a small town and these papers continue to have tremendous relevance. Small papers have mostly slashed extras costs, if they ever grew bloated in the first place. And today, more than ever before, the tools for easily putting a small-town paper on the Internet have become incredibly simple…
Street Fight Daily: Groupon Launches POS, Wal-Mart Tests Same-Day Delivery
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Groupon Eyes Restaurants With Nationwide POS Offering (Reuters)… Same-Day Delivery Test at Wal-Mart (New York Times)… Borrell Predicts Digital Revenue Will Rise 30% Next Year at Some Newspapers (Poynter)…
5 Ways Small Businesses Can Grow Their Email Marketing Lists
Many businesses struggle with finding ways to grow their email marketing lists, especially businesses that haven’t developed methods for acquiring their customers’ contact information during transactions that occur at the point of sale. Here are five tips from email marketing experts about how merchants can grow their marketing lists and deliver more effective email messages…
Street Fight Daily: Square To Partner With NYC Cabs, Freespee Raises $3.3 M
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Square Likely To Announce Cabs Partnership With New York City (Forbes)… Freespee Raises Further €3.3 Million For Its Mobile Click-To-Call Advertising And Analytics Service (TechCrunch)… Relocation, Relocation, Relocation – A “New” Local Ranking Tactic? (USA Today)…
Street Fight Daily: Local Search Share Increases, The Bubble That Wasn’t
A roundup of today’s big stories in hyperlocal content, commerce, and technology... Study: 43 Percent Of Total Google Search Queries Are Local (Search Engine Land)… The Bubble That Wasn’t: What Happened to ‘People Discovery’ App (The Verge)… St. Louis Public Radio, St. Louis Beacon to Explore ‘Combining Talents and Resources’ (Poynter)…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation