News and Analysis
Street Fight Daily: Instagram Video Engagement on Steep Rise, Smartphones Drive Web Traffic
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Engagement with Instagram Videos Is Surging… Advertisers, Take Note: Smartphones Are Driving All Web Traffic Growth… Google Changes AdWords Guidelines in Response to Apple’s Intelligent Tracking…
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PaperG CEO on the Mobile Opportunity for Small Publishers
For hyperlocal publishers, mobile may or may not be an imminent priority today — but it’s critical that they have a plan for tomorrow. Street Fight caught up with Victor Wong, CEO of local ad tech platform PaperG and former co-chairman of the IAB local committee, to discuss how local publishers can best tackle mobile in 2013…
Local Social Spend Projected to Hit $2.95 Billion by 2016
Local spend on social media in the U.S. is set to jump 1.7x by 2016, according to the Fall Update to BIA/Kelsey’s Social Local Media Forecast. The numbers show a slight reduction in the firm’s earlier projections, which had put the compound annual growth rate (CAGR) for local social spend at 28.9%…
Hyperlocal Video Finally Comes of Age
Hyperlocal video has, until now, been basically an oxymoron. The local television stations push out a decent amount of video but it has a metro rather than a hyperlocal focus. Patch.com and other hyperlocal news networks have done a bit of video, but it remains expensive to produce and comparatively hard to monetize at lower traffic levels. This is why a platform like Glocal looks really, really interesting…
Street Fight Daily: Foursquare’s Round, Apple’s New Patent
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Investors Cool on Foursquare (The Wall Street Journal)… Apple Patents A System-Wide Event-Tracking And Geotagging System For iOS Devices (TechCrunch)… Three-way Tie-up Promises to Re-Invent Local News (Paid Content)…
USA Today Publisher Larry Kramer Looks to a Local Future
“This whole company is hyperlocal,” Kramer says when asked about Gannett’s locally targeted news. “We’ve got 81 newspapers and 23 TV stations, all with local news operations.” At the new multipurpose “breaking news” desk he is developing, editors from the flagship paper will work face to face with representatives from local papers and other Gannett media properties…
Black Friday’s Local Opportunity: Taking Preprints Digital
Publishers across the country give thanks for the fantastic single copy sales they get on Thanksgiving due to the bundle of preprint circulars that come with the paper ahead of Black Friday. But for quite some time people inside and outside of the newspaper industry have been discussing the fact that the preprint business is declining — and might go away altogether…
Google’s Local Offerings Have Gotten Too Complicated
The extended Google+ Local rollout has been more troublesome than most. Usually when Google has experimented with social services in the past, such as Google Buzz and Google Wave, it has done so in a tangential way that does not threaten core functionality. With Google+, the gamble is to make social the center of all search activity, and yet the full realization of a social context for Google’s local search tools has yet to appear…
Case Study: Mattress Retailer Uses Targeting to Boost In-Store Sales
At Innovative Mattress Solutions, online marketing director Brett Morris relies on display ads that work in tandem with his company’s print and television campaigns to promote holiday sales and in-store events. He uses geo-targeting to reach consumers living within a 15-mile radius of his company’s stores, and relies on different ad sets based on the demographics of the consumers he’s trying to hit…
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