News and Analysis

News & Analysis

PlaceIQ Unveils Tool to Measure Holistic Impact of Ads on In-Store Visits

by Stephanie Miles Share this  
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Quick-service restaurants that rely primarily on cash transactions have traditionally had a tough time understanding the real world impact of advertising on channels like television and desktop. A new product from PlaceIQ and comScore promises to change that.

News & Analysis

Street Fight Daily: Uber Partners with Westfield Malls, Amazon Targets CPG Brands

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Partners with Westfield to Offer Mall Lounge and Pickup/Drop-off Points… Amazon Benefits as CPG Advertisers Trim Dollars… Walmart Acquires New York Delivery Startup Parcel…

News & Analysis Street Bytes (column)

The Impending HTTPstrophe — And What it Means for Local Businesses

by David Mihm and Mike Blumenthal Share this  
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“Google is rapidly moving towards a time when HTTPS will be an absolute necessity for websites,” writes David Mihm to Mike Blumenthal. “As soon as this month if an http:// website contains any input field, users will start getting scary security messages.”

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2013: The Revenge of the Merchant

by Alex Salkever Share this  
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Next year, merchants will start to gain the upper hand in online marketing. That gain will come from lessons in the consumer market, where simple UI and UX have become paramount for success and sophisticated filtering has given way to three-click processes.

News & Analysis

Street Fight Daily: Mobile Ad Spend Jumps, Web Only Gets Physical

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal content, commerce, and technology.… US Mobile Ad Spending Jumps to $4 Billion (eMarketer)… Once Proudly Web Only, Shopping Sites Hang Out Real Shingles (The New York Times)… Garmin Integrates Foursquare and Glympse with Mobile Apps for Non-Creepy Location-Sharing on the Go (The Next Web)…

News & Analysis

Native Advertising Could Spell Trouble for Foursquare With Brands

by Steven Jacobs Share this  
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Given that Foursquare’s user base isn’t going to get as big as Facebook’s or Twitter’s (which is not necessarily a bad thing) and considering the pressure to justify its valuation, putting too much faith in a native ad model could potentially spell trouble for the company…

News & Analysis

Mobile Digital Mood Ring? Gravy Targets Hyperlocal Events — All of Them

by Rick Robinson Share this  
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I recently caught up with Jeff White, the serial entrepreneur behind timeRAZOR’s app. Among other things, Gravy asks users what kinds of events and experiences they are in the mood for — rather than presenting them with a menu of options…

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Placecast, SocialVibe Partner to Combine Geolocation and Virtual Currency

by Patrick Duprey Share this  
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SocialVibeA new partnership between digital ad company SocialVibe and location-based mobile marketer Placecast will deliver virtual currency, accumulated via online browsing and gaming, to consumers looking for geotargeted retail discounts…

News & Analysis

Street Fight Daily: Apple Talks with Foursquare, Facebook Guns for Yelp

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Apple in Talks With Foursquare About Data-Sharing Deal (The Wall Street Journal)… Facebook Pushes Into Crowded Territory — Again — With Local Discovery Update (AllThingsD)… Swipely Hits Its Stride Combining Payments, Analytics and Loyalty (GigaOm)…

News & Analysis

5 Location-Based Marketing Platforms for Brands Without Retail Stores

by Stephanie Miles Share this  
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Figuring out where to purchase products from a brand that doesn’t have its own retail establishment can present a challenge for many consumers. Increasingly, major brands like Vicks and Nestlé are using location-based marketing platforms to help point potential buyers in the right direction. Here are five platforms offering brands a way to take advantage of such technology on their own terms…

News & Analysis

A Street Fight Brews in Europe Over Hyperlocal Info

by Steven Jacobs Share this  
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Legacy yellow pages providers, domestic start-ups, and American powerhouses like Yelp are vying for the still wide-open European market. Street Fight caught up with 1001 Menus CEO Xavier Zeitoun to discuss the hyperlocal ecosystem on the continent, as well as some of the roadblocks for American companies looking to expand…

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How Enhanced Targeting Will Change Local Commerce in 2013

by Eli Chait Share this  
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Restaurants are moving away from the traditional daily-deal model and demanding more targeted services. In 2013 we will see the marketing landscape dominated by three types of marketing services addressing more specific merchant goals: snipers, niche pure plays, and the cycle-conscious…

News & Analysis

Street Fight Daily: VeriFone Kills Square Competitor, FTC Probe Nears End

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal content, commerce, and technology.… VeriFone Gives Up Competing Head-on with Square (GigaOm)… Deal Near on Google Antitrust Probe? (Politico)… With $8M In Seed Funding From Founders Fund, Goldman Sachs; Urban Compass Wants To Build A Hyper-Local, Human-Powered Database (TechCrunch)…

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