News and Analysis
Can the New Scroll Subscription Service Help Embattled Local Publishers?
Tony Haile, until recently the longtime CEO of the highly regarded online-analytics site Chartbeat, is planning to launch a new subscription site that doesn’t try to convert readers from free to paid. He calls it Scroll, and it has $3 million in seed money from formidable publishers including the New York Times, News Corp and Axel Springer.
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Street Fight Daily: LivingSocial Hires CMO, Patch Talks Profitability
A roundup of today’s big stories in hyperlocal content, commerce, and technology.…. AOL Says One Out of Nine Patch Sites Profitable (SmartMoney)… Former Best Buy CMO Barry Judge Joins LivingSocial to Head Marketing (AllThingsD)… A Dire Prediction For Foursquare, With a Big Asterisk (Forbes)…
Street Fight Poll: Consumers May Pay Extra for Same-Day Delivery
In a recent Street Fight poll, 64% of consumers said they might be willing to pay a few dollars extra to receive retail goods faster, though for many it depends on the order. In a poll of 500 anonymous U.S. consumers, 14.8% said they’re very likely to pay extra for same-day retail delivery, and 14.8% said they’re somewhat likely…
Street Fight Daily: Why Hyperlocals Flop, Everyblock Launches Ads
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… The Neighborhood Watch: Why Do Community News Sites, Once Hailed as the Future of Journalism, so Often Flop? (AdWeek)… EveryBlock Launches Native Ads (Everyblock Blog)… Far Fewer People Are Using Facebook Offers Than Facebook’s News Feed Says (Business Insider)…
Location + Mobile + Ads: Verve CEO Says People Are Set to Get It
“I think 2013 is the year that people will begin understand that mobile advertising will soon be the premium channel for all digital advertising,” says Verve Mobile’s chief, Tom MacIsaac. “If you want to reach users when they are out and about, interacting with the real world, closer to the buying decision than ever before, mobile will be the preferred channel. Mobile will begin to do to online advertising what online did to print.”
Using Geotargeting to Follow the Consumer from Desktop to Aisle
The choice of a location-based solution should depend on what message marketers want to convey to whom and when, along with how much consumer contact and engagement they want. As consumers continue to demand the ability to shop on their own terms and the local shopping experience becomes even more entrenched in the buying psyche, retailers will need a three-pronged digital strategy with a strong geotargeting component to be competitive…
Street Fight Daily: Ford Adds Glympse, TribLocal Head Exits
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Ford Adds Support For Glympse, Lets Friends Know When You’ll Arrive (Mashable)… Chicago Tribune Exec Leaving Company (Chicago Tribune)… Their Apps Track You. Will Congress Track Them? (The New York Times)…
The Localization of the Enterprise
Organizations are decentralizing and adapting to consumer hardware cycles by storing data in the cloud and utilizing software services without deployments. Tech capability dictated by employees is a seismic shift that will forever change the world of technology. We’re going to see a similar shift in marketing: the localization of the enterprise…
Openings & New Hires at PlaceIQ, Apple, Twitter, Hibu, and More…
As the new year opens, employers are already making moves, scooping up hot talent, and posting job openings. Find out about PlaceIQ’s expansion, a promotion at Google, where Yahoo execs go when they leave, and some interesting openings at Google, plus lots of gigs for job-seeking business development and product management professionals….
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