News and Analysis

News & Analysis

Street Fight Daily: Walmart Still Hungry for Startups, Kohl’s Makes Deal With Devil

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… To Keep Up with Tech Competitors, Walmart Says It Will Acquire More Startups… Amazon’s Invasion of Kohl’s Has Begun… Facebook Is Officially Rolling Out Explore, Its Alternative News Feed…

News & Analysis

Street Fight Daily: The Importance of Attribution, Newspapers & Retailers Share Connected Fate

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Investing in the Right Measurement Tools Makes a Big Business Impact… Retail Blues Worsen, Hitting Newspapers Hard… Snapchat Ramps Up Content Deals…

News & Analysis

Yelp Analysis Finds Bright Spots for Business Growth

by Stephanie Miles Share this  
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A new economic outlook report released by Yelp this morning finds ample opportunity for growth for small businesses throughout the country, and particularly those located in Southeastern states. “The markets we often think of as being on the forefront of trends in food, retail and other sectors can also be the toughest for small-business success,” explains data editor Carl Bialik.

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Street Fight Daily: Location’s Dirty Secret, Yelp Explains Filter

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal content, commerce, and technology.… The Dirty Little Secret About Location-Targeted Mobile Ads (Business Insider)… Yelp CEO Stoppelman Explains the Site’s Controversial ‘Review Filter’ (Screenwerk)… How to Make the Most of Mobile Local Search (Mashable)…

News & Analysis

Hyperlocal Crowdfunding May Become a Reality — Here’s How to Prepare

by Brian Dengler Share this  
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Despite a recently missed deadline that would have given hyperlocal businesses an ability to raise capital through crowdfunding, backers of the Jumpstart Our Business Startups Act (JOBS Act) are optimistic that equity crowdfunding could become a reality by the end of the year. What can hyperlocal ventures do right now to get ready for equity crowdfunding?

News & Analysis

8 Strategies for Generating Buzz Around a New Hyperlocal Platform

by Stephanie Miles Share this  
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Entrepreneurs need more than just a great idea to launch a successful hyperlocal business — they need a way to promote it. Here are eight strategies for generating PR and promoting a new hyperlocal platform, delivered by executives who’ve been in that very same position…

News & Analysis

Street Fight Daily: Location Gains in Mobile, TD Bank Gets Hyperlocal

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Real-Time Location Data Gets a Bigger Slice of Mobile Targeting (eMarketer)… TD Bank Breaks Social Marketing Mold and Invests in Google+ Local Content (AdAge)… The Next Big Thing in Local: Kids (PandoDaily)…

News & Analysis

Hyperlocal M&A Heats Up — Here’s What 4 Big Acquirers Are Looking For

by Steven Jacobs Share this  
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Just six weeks into the year, we’ve already seen a spike in hyperlocal industry acquisitions (not to mention well-founded rumors). Here’s a quick look at four major players who may be in the hunt for locally focused acquisitions and what each might be looking for…

News & Analysis

Openings & New Hires at YP, Facebook, PubMatic, CBS Local, and More…

by Kelly Benish Share this  
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YP brings on a heavyweight from AOL, Clear Channel and others to head up its national markets group. CBS Local poaches from CityGrid. There’s activity in the U.K. at Discount Vouchers and Shopitize. Plus there are openings at Yelp, Facebook, SinglePlatform, LivingSocial, Google, and more…

News & Analysis

PODCAST: This Week in Location-Based Marketing — Flock

by Asif Khan Share this  
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In this week’s episode, hosts Rob Woodbridge and Asif Khan bring you stories about live music discovery app Timbre, Ford’s new location apps in SYNC, rumors about a Facebook “friend finder,” and a deep dive into the abrupt closure of Everyblock by NBCU…

News & Analysis

Street Fight Daily: Angie’s List Worth $1 Billion, Tiger Global Bets on Groupon

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Angie’s List Worth Nearly $1 Billion as Shares Soar 25 Percent (Bloomberg)… Tiger Global Fourth-Biggest Groupon Holder After Shares (Bloomberg)… Ratings and Reviews – Your Largest Local Opportunity, Missed (ClickZ)…

Commentary

Mapping Apps Making an Impact on Mobile Purchase Intent

by Annisa Farese Share this  
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Apps like Mapquest and Waze are used with a direct intention as part of “lower funnel” purchase considerations.But map users also demonstrate high engagement with visible advertisers served to them as a complement to their core navigation needs…

Commentary

Mom-and-Pops That Don’t Invest in Social Will Miss Out

by David Kreitzer Share this  
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According to an article by Julie Brooks published last week on Street Fight, demand for social media management among small business owners has “dropped off a cliff.” But social media is about taking word-of-mouth online, and now that the prominent social media websites are making it easier than ever to capitalize on these moments, local businesses have everything to gain…

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