News and Analysis
Street Fight Daily: Amazon Go Opens to Public, Advertisers See Video Pivot in News Feed Change
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Go, High-Tech Grocery Store Sans Cashiers, Opens to the Public… As Facebook Changes Its Feed, Advertisers See Video Ambitions… Google’s Emphasis on Webpage Speed Will Hit CNN, WSJ, Other Top Sites…
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Case Study: Using a Card-Linked Loyalty Program to Gain Customer Insights
In an effort to separate her upscale resale boutique from competitors in the area, Karma Couture business manager Sarah Kirinsky has started working with vendors like Swipely, PunchTab, Constant Contact, and Perfect Audience. She uses the platforms to reward loyalty, host online giveaways, and retarget existing customers with email newsletters and exclusive offers…
Street Fight Daily: Google Tests Local News, Foursquare Sells Location Data
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Google Now and Google Glass Could Become Your Hyperlocal News Readers (Quartz)… Foursquare Selling Its Location Data Through Ad Targeting Firm Turn (AdAge)… OpenTable and the ‘Ecommercification’ of Local (Screenwerk)…
With Strong Earnings, Yelp Nears Profitability
The reviews site brought in $55 million in revenue during the quarter on a $878,000 loss, the closest the company has come to run-rate profitability since going public. The results come on the heels of a busy past few weeks for the company as it began to stake its position in a local market that’s increasingly shifting toward commerce technologies…
How a Big Agency Merger Could Benefit Local Ad Sellers
While I certainly believe that big data is our future, nuance at the local level is a part of accuracy when it comes to the providing of filters. This is an advantage that we have in local media, and we should not be shy about making that known to small and medium-sized businesses in the communities we serve.
7 Ways CPG Brands Can Leverage Location-Based Marketing
Location-based marketing tools make sense for retailers trying to drive customers into their stores, but what about brand advertisers? Here are seven strategies that brands can use to take advantage of location-based marketing tools right now, even without having their own physical establishments…
Street Fight Daily: OpenTable Tests Payments, New Life for EveryBlock
A roundup of today’s big stories in hyperlocal content, commerce, and technology… OpenTable Begins Testing Mobile Payments (New York Times)… Five Months After Everyblock Shuts Down, A Media Company Revives The Product (PBS Media Shift)…
Groupon’s Restaurant Reservation Service Goes Mobile (Mashable)…
Behind Big Retail Brands’ Complicated Relationship With Loyalty
More and more, loyalty startups are looking beyond the SMB market, and to larger brands as a potentially lucrative market with substantially lower sales costs. But, the outcome could be more complicated than it first appears. In a recent conversation with Street Fight, Dawn Maire, creative director at Rockfish Interactive, suggested that retailers might be better acquirers than partners for many loyalty companies…
How the GeoWeb Will Change Consumer and Business Behavior
Digital location-based technologies are now a transformative force for consumers and businesses, particularly when coupled with the rapid adoption of mobile and the growth of big data. I’m a big believer in the future for “GeoDisruption” — the potential for consumers and businesses to interact in fundamentally new ways to take advantage of increasingly precise location-based technologies…
8 Tools For the In-Store Delivery of Mobile Coupons
Sixty-three percent of shoppers say they would be more likely to make a purchase if they received a coupon during their shopping experience. Still, only 27% of companies have plans to implement location-based marketing in 2013. Here are eight straightforward tools that retailers can use to satisfy consumer demand and drum up additional sales with the delivery of mobile coupons…
Sponsored Post: Case Study in Finding a Robust Ad Serving Platform
It is common for large publishers to face a challenge in finding an ad serving platform that is simultaneously scalable, reliable, secure, simple in usage, and can meet the specific needs of a company. After evaluating some alternatives, Wooga decided to start testing Epom’s Ad Server with Asynchronous Tags in a controlled environment to analyze and compare the new Ad Server efficiency. With successful results, Wooga decided to move all advertisement inventory to Epom.
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