News and Analysis
Street Fight Daily: Lyft Expands Service for Businesses, Marketers React to Facebook’s Latest
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Concierge, a Ride-Booking Service for Businesses, Expands… The Ad Community Reacts to Facebook’s Latest Tweak of the News Feed… To Woo Amazon, Cities Tackle Everything from Traffic to Housing…
Two Big Facebook Moves in the First Two Weeks of 2018
“It will be interesting to watch how much SMBs’ costs go up with Facebook to achieve the same level of engagement that they have been enjoying,” Mike Blumenthal tells David Mihm in their biweekly column. “As Google expands their many local offerings, this might just play into their hands by forcing businesses back to Google My Business.”
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5 Hyperlocal Platforms To Improve Store Operations
Using indoor positioning and navigation tools, retailers can pinpoint traffic backups, improve store layouts, and deploy additional cashiers when checkout lines have reached certain maximum thresholds. They can also boost sales with merchandising displays that have been specifically designed to combat the dreaded “showrooming” effect. Here are five tools that retailers can use to upgrade the shopping experience inside their brick-and-mortar stores…
Street Fight Daily: Groupon Eyes Warehouse Network, Belly Raises $12M Round
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Groupon Eyes Warehouse Network For Goods (Wall Street Journal)… Big Retail’s Interest in Loyalty Startup Belly Grows: 7-Eleven Chips In On $12M Round (GigaOm)… Forget Tablets. Nokia Has A Bigger Connected Gadget In Mind: The Car (GigaOm)…
Infographic: Breaking Down The Local Stack
A stack of technologies has emerged to quietly reinvent the way business and consumers interact locally. One by one, technology firms have recreated the way we find, buy and retrieve goods and services locally as well as the way businesses reward, and retain, past customers. Siloed early on, these industries are starting to coalesce, working together to form layers in a coordinated Local Stack.
In Local Sales Effort, Foursquare Looks to Strike a Balance
Foursquare is trying to find a new path for local sales. The embattled check-in-turned-local-discovery startup has started to build out its local sales organization, focusing on a combination of technology and customer service rather than door knocking and hand-holding. This summer, the company began the challenging processes of developing a local sales effort that can reach mom-and-pop shops from New York to New Delhi…
Grasping for a New Way Forward at Local Media Conferences
At several recent conferences, the overriding, anxiety-producing theme has been the development of new revenue models for media — whether from foundations to support nonprofit news services, or from advertising, or from something else. But the disquieting fact is that a cure-all response to what ails local media can’t be identified…
Street Fight to Participate at Loco Connect Conference in Amsterdam
Street Fight co-founder David Hirschman will be moderating a panel on indoor mapping and location services at the Loco Connect 2013 conference, which is taking place on November 12th in Amsterdam, The Netherlands. Hirschman’s panel on indoor mapping and location services will look at the next frontier for the location services market…
BlockAvenue Pivots From Utility to Media, Becomes CO Everywhere
Tony Longo and Dan Adams, the founders of Block Avenue, are doubling down on media. Two years after launching the service as a tool to rate locations, the company has rebranded as Co Everywhere, and released a mobile app to help people explore the world around them. Users can pick a featured place, or outline a geography on a map, and peruse content from Instagram, Facebook, Twitter, Yelp, Foursquare and a other sources that come from within the area…
Street Fight Daily: Yelp-Google Rivalry Heats Up, A Hard Sell Gone South
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Google’s Local Business Is “Really Struggling,” in “Constant Chaos,” Yelp CEO Tells Charlie Rose (AllThingsD)… When the Hard Sell Goes South (Blumenthals)… Navigating The App-Data Explosion: Localytics’ Raj Aggarwal (ReadWrite)…
What’s Apple’s Mapping Shopping Spree Really About?
Moreso than the features, Apple’s post-Mapgate acquisitions are all about what’s behind the scenes in this age of big data. This goes back to what a lot of people don’t realize about Apple Maps: it’s is actually a pretty slick mapping tool. But what it has in dazzle, it lacks data; things like place listings, navigation and public transit…
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