News and Analysis
Street Fight Daily: Amazon Go Opens to Public, Advertisers See Video Pivot in News Feed Change
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Go, High-Tech Grocery Store Sans Cashiers, Opens to the Public… As Facebook Changes Its Feed, Advertisers See Video Ambitions… Google’s Emphasis on Webpage Speed Will Hit CNN, WSJ, Other Top Sites…
Latest Posts
With $2.5M in the Bank, Trover Eyes ‘Phase Two’ of Its Photo-Sharing Community
With 130,000 monthly users, Trover’s numbers aren’t enormous, but the community is engaged and growing. And for now that’s just fine for CEO Jason Karas. He spoke with Street Fight recently about the company’s recent fundraise, how to eventually monetize the power of passion, and the strengths of a tiny team…
LBMA Podcast, Google Patents Your Gaze, QR Code’s Plight
On the show: GoDaddy acquires Locu; Coors Light’s Refresh the Night campaign; Placeable emerges from LocationInsight to normalize location data for enterprises; Coca Cola uses location to help charities with Movement for a Movement campaign; Apple acquires Embark; Google chokes on Yahoo!’s dust; Chuck Martin looks at the plight of the QR code…
Street Fight Daily: Microsoft Eyes Foursquare Investment, Nokia Unveils Connected Car
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Microsoft Vying With American Express for Stake in Foursquare (Bloomberg)… Nokia Unveils Its Connected Car Platform: Here Auto (GigaOm)… Apple Sued Over ‘Find my iPhone’ In New Patent Campaign Against Location Apps (PaidContent)…
What Will It Take to Bring All Businesses Online?
Many small businesses are claiming their Google and Bing listings, interacting with reviewers on Yelp, and using social sites like Facebook and Twitter. Inside the local bubble, it might seem as though the importance of these activities has been long established. Surely only a business stuck in the stone age would ignore the statistics we all know and love about searches with local intent, the explosion of mobile, and the critical need to be well represented in Google search results. How, then, are we to take a report showing that 52% of SMBs still don’t have a website?
After Latest Woes, Can Community News Hit the ‘Re-imagine’ Button?
In the two years since Mike Fancher’s “Re-Imagining Journalism” was published, there have been a succession of upheavals in community news, almost all of them about sites closing or retrenching. Can publishers of community news still manage to develop a model that works within the brutal economics of today’s digital space? I went to “re-imagineer” Fancher for answers…
Case Study: Using Predictive Analytics to Improve Campaign Performance
In Greg Bucko’s world, data is king. As the manager of customer insights for Southern States Cooperative, a farm supply and service cooperative with $2.5 billion in revenue, Bucko is responsible for making sure his company is targeting its most profitable customers with direct mail and other marketing calls to action. His company uses predictive analytics tools to analyze variations in marketing campaigns, with the goal of being able to improve customer targeting…
Street Fight Daily: Gannett Cuts Jobs, Fandango Acquires Quantum
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Gannett Cuts Jobs At Some Local Papers (USA Today)… Fandango Acquires Promotional Ticketing Company Quantum (Wall Street Journal)…
Joe Trippi: Local TV’s Biennial Political Cash Bonanza Is Going to Fall Off a Cliff
In an recent interview, the presidential campaign guru told Street Fight that while it would be business as usual for broadcasters next year, 2016 would likely see the beginning of the end of TV’s dominance in political advertising: “There’s a growing number of people who get it,” he said, “that there’s a better way to deliver a more targeted and relevant message without having to buy all that broadcast reach. It’s going to come. … It’s just a matter of time and innovation.”
5 Hyperlocal Platforms To Improve Store Operations
Using indoor positioning and navigation tools, retailers can pinpoint traffic backups, improve store layouts, and deploy additional cashiers when checkout lines have reached certain maximum thresholds. They can also boost sales with merchandising displays that have been specifically designed to combat the dreaded “showrooming” effect. Here are five tools that retailers can use to upgrade the shopping experience inside their brick-and-mortar stores…
Street Fight Daily: Groupon Eyes Warehouse Network, Belly Raises $12M Round
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Groupon Eyes Warehouse Network For Goods (Wall Street Journal)… Big Retail’s Interest in Loyalty Startup Belly Grows: 7-Eleven Chips In On $12M Round (GigaOm)… Forget Tablets. Nokia Has A Bigger Connected Gadget In Mind: The Car (GigaOm)…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Streets Ahead: Google Chat, and Instagram Reels