News and Analysis
#SFSW18: Local’s Visual Future: The Rise of AR, VR, and New Customer Experiences
“We want to please the restaurants and we want to please the users,” said Danny Gordon, CEO of Auredi, just one company at Street Fight Summit West using visual technology to enrich customer experiences. “It’s unbelievable the amount of excitement we see when we show customers dishes that look exactly like they do in person.”
#SFSW18: How Nextdoor Is Building a Business Around Neighbors
Nextdoor is an app exclusively devoted to the local communities that keep the lights on for small businesses. Prakash Janakiraman, co-founder and chief architect of Nextdoor, joined Mike Boland, Street Fight’s analyst in residence, at Street Fight Summit West in Los Angeles Wednesday afternoon to discuss Nextdoor’s growth into a billion-dollar local business.
Commentary
An Engaged Audience Is Key to Hyperlocal Success
The true value of a hyperlocal site is its audience, but eyeballs alone aren’t enough. To create a thriving hyperlocal site today, an editor needs to attract and hold the attention of an engaged readership. Even more importantly, to sustain a hyperlocal site with limited resources, that audience needs to play an active role in providing and responding to its content.
How a ‘Geo-Contextual’ Ad Campaign Produces Results
Hyperlocal has become one of the most intriguing new ideas for retailers and national brands looking to reach specific markets. Some people ask what the difference is between “local” and “hyperlocal” from a media perspective. I think the difference is clear. Traditionally, “local” media has meant DMA or metro level content such as major metro newspaper Web sites. But they could cover a pretty vast geography. Conversely, “hyperlocal” means granular, community-based or zip-code-level content…
Latest Posts
In Push to Measure Mobile ROI, Marchex Beefs Up Call Analytics
Marchex, the publically-traded call analytics firm, has released two new products this morning aimed at improving its ability to attribute calls to mobile actions and to determine the actual quality of a call. The move comes as a number of advertising technology firms have launched new attribution services in recent months, scrambling to measure return on investment for an increasingly interested, but skeptical, brand advertiser…
CardFlight Raises $1.6 Million In Seed Round
After launching a private beta of services in May, New York-based CardFlight has raised a $1.6 million seed round to expand the company’s mobile payments platform led by venture capital firm, ff Venture Capital. CardFlight, which provides apps and tools for large and medium-sized merchants, allows developers to incorporate in-person card payments into their own app…
Aisle411 CEO: Retail Will Be the Biggest Opportunity for Indoor Location Tech
The St. Louis-based company works with large retailers and small mom-and-pop shops to use indoor navigation apps to enhance the shopping experience for consumers while allowing retailers to track a shopper’s behavior in-store. In addition to a consumer-facing app, the startup, which raised $6.3 million in September, develops white-label applications for retailers, enabling clients like Home Depot and Walgreen’s to integrate indoor navigation into their existing products…
As Digital Media Gets ‘Horizontal,’ It Acts More Like Local Businesses
Local businesses are the most suited to life in the networked world, because they already deal with people directly, and often on a first-name basis. To the extent that local businesses have learned to do this, they can teach the rest of the business world how to behave in our increasingly collaborative environment…
LBMA Podcast: DoubleDutch, WordLogic Reach, and Gap’s New ‘Three Screen’ Strategy
Welcome to episode #149. On the show: Millennial Media partners with Placed and Neustar and, boom, value is created. Meanwhile, Joingo Places launches (and we wish it would stay just above the stratosphere). Our mobile minute with Chuck Martin focuses on the future of retail search, and our special guest is Cree Lawson, founder and CEO of Arrivalist..
Why Sacramento Press Hit the Wall – And How It Hopes to Survive
“Simply put, we can’t depend on either grants or online advertising to support local news,” says Jared Goyette. “Reader revenue and big sponsors or donors should be part of the picture. I hope we can find a hybrid approach at Sac Press that allows us to keep our client base – we have more than 40 clients and a significant revenue stream – while also finding nonprofit relationships to support our community work. There is no one answer. If I find it, I’ll be sure to let everyone know.”
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