News and Analysis

StreetFight Live: All Content Creators are Not Created Equal!

StreetFight Live: All Content Creators are Not Created Equal!

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Next in our series about the highlights of Street Fight LIVE is an overview of the UGC (User Generated Content) panel. Moderator Steph Hadas of 5WPR spoke before the session about the definition of public relations today and touched on how the lines have blurred between earned and paid media. MULO (multi-location) brands have discovered […]

Holidays 2024 Installment 5 Elizabeth Lafontaine Predicts the Spending Future Street Fight

Holidays 2024 Installment 5: Elizabeth Lafontaine Predicts the Spending Future

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Elizabeth Lafontaine, Director of Research at Placer.ai, is joining the virtual panel of MULO (multi-location) experts who are discussing consumer shopping behavior and marketing trends for this holiday season. Please contact me if you have predictions for this holiday season or 2025! What is your #1 prediction for holiday shopping season? “One prediction for the […]

That Damn Retail Music May Actually Boost Sales Street Fight

That Damn Retail Music May Actually Boost Sales!

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As the holiday season approaches, we can expect to hear Mariah Carey blasting from speakers at many MULO (multi-location) businesses. A new study reveals that holiday music does impact spending. In fact, it can boost retail ticket size by as much as 42%! Mood Media found that: 41% of shoppers feel nostalgic, and 29% feel relaxed […]

Commentary

How Brands Can Navigate the Economic Downturn

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Brands can make the most of their ad dollars during the downturn by leaning into point-of-purchase activations, switching to cost-effective channels, and investing in creative.

Brands Leveraging Affiliate Channel to Move Retail Inventory

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With consumers expecting discounts this season, here’s how brands can leverage affiliate partners to effectively move inventory and make sales.

seo

Local SEO Strategy: 4 Tips Every Agency Needs to Know

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To captivate the shoppers who are most likely to buy—that is, the consumers in your client’s local market—you need a strategy that gets your client to the top of local search results. Here’s why local SEO matters and how to build an effective local SEO strategy for your clients.

Latest Posts

Scibids Offering Promises Greater Media-Buying Transparency

Scibids Offering Promises Greater Media-Buying Transparency

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Scibids, the global leader in artificial intelligence for digital marketing, announced a partnership with Tinuiti, the largest independent performance-marketing firm across streaming TV, Google, Meta, and Amazon. The objective of what’s being called Scibids AI Insights Solution is to provide a new level of transparency and control over planning, buying, and measurement of the digital […]

Career Moves: Yahoo!, Semify, Chatmeter, TikTok, Snap and more

Career Moves: Yahoo!, Semify, Chatmeter, TikTok, Snap and more

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In Street Fight’s biweekly roundup of career moves, Kelly Benish looks at new faces at Yahoo!, Chatmeter, Blackberry, SEMify and more, anniversaries at Spokeo, PartnerStack and beyond and numerous opportunities at companies including TikTok, Snap and Seismic Tressie Lieberman is a Chief Marketing Executive with over 20 years of experience building the marketing engine behind […]

QSR Achieves 20% Sales Increase with Location-Based Targeting

Case Study: QSR Achieves 20% Sales Increase with Location-Based Targeting

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Tracking foot traffic with location-based ads in QSR restaurants is often the first step towards increasing sales and revenue, and maximizing operational efficiencies.  According to a new case study from the adtech firm Simpli.fi and Commerce Signals, a company that connects advertisers and publishers with insights from financial institutions, a well-known quick-service restaurant chain with […]

Tinuiti Digital Ad Spending Report Signals Optimism for 2023’s Second Half

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If Q2 ad spending in paid search, retail media, and across social media is any indication, the U.S. economy just might serve up a Merry Little Christmas, according to Andy Taylor, VP, of Research at Tinuiti. In disseminating the latest findings of Tinuiti’s recently released Q2 2023 Digital Ads Benchmark Report, Taylor said, “Signs are […]

Wild Wing Cafe Declares Bankruptcy

BUST: Wild Wing Cafe Declares Bankruptcy

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Looking at the website of this MULO (multi-location) brand, one would think it has all the makings of the queen of the coop. Wild Wing Cafe boasts locally-sourced ingredients, a loyalty program, live entertainment, and even free wings with a $5 purchase. It states they have “40 locations and growing.” But the franchise just joined a […]

New Partnership Promises Boost to Retail Media Networks

New Partnership Promises Boost to Retail Media Networks

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Just when we thought it was safe for the ad-tech industry to rest on its analytics and measuring prowess two decades into the 21st century, it turns out new levels of sophistication are being reached by retail media networks. Take the measurement of foot traffic into physical spaces such as retail, hospitality, and real estate. […]

Emodo Study - More Publishers Explore Incremental Revenue Streams

Emodo Study – More Publishers Explore Incremental Revenue Streams

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With third-party cookies on their way out, has audience attention surpassed identity as the top concern for publishers? According to a new report by Emodo, Ericsson’s mobile ad tech business, the answer is a resounding yes. Polling top decision-makers in publishing from across the U.S. and the U.K., Emodo’s research arm, Emodo Institute, found that […]

Holiday Cheer: 7 Predictions for MULO Retailers

Holiday Cheer: 7 Predictions for MULO Retailers

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Although we’re still sporting flip-flops and lounging on the beach, the winter holidays will soon be upon us. Multi-location (MULO) retailers have already bought their merchandise for their physical and digital shelves, and agencies have pitched and sold ad campaigns. So, we’re skipping back-to-school shopping, Halloween trends, and Thanksgiving meal specials and heading into the […]

fifty-five was founded in 2010 by former Google executives who understood and anticipated the potential of data in brands’ marketing strategies.

In the Age of AI, 3 Must-Have Skills for Digital Marketers 

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Everything changed in November 2022. That’s when OpenAI’s ChatGPT launched to the public, and having a clear understanding of how to harness generative AI instantly became a requirement for digital marketers around the globe. In the eight months since generative AI went mainstream, the field of digital marketing has undergone a metamorphosis. Marketers today find […]

BOOM: Hear This! An Interview with Dean Pappous, President of HearingLife

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We are probably all familiar with MULO (multi-location) eyewear businesses like LensCrafters (900+ locations), Sunglass Hut (1,500 U.S. stores), and Warby Parker (200 locations and a booming online business). But people like Dean Pappous, believe our ears are every bit as critical as our eyes, especially as we age. Hearing loss doesn’t just impact older […]