News and Analysis
Street Fight Daily: QSRs Innovative With Mobile Apps, MINDBODY to Acquire Booker
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Fast-Food Brands Are Making Slick Mobile Apps to Stay Ahead of the Competition… YouTube Debuts Search-Based Video Ad Targeting… American Online Shoppers Are More Impatient Than Ever, All Thanks to Amazon….
Commentary
Is Online Sports Video Content an Ideal Draw for Local Ads?
Local has long been regarded as the sleeping giant of digital advertising; a sector seemingly waiting for someone else to develop the ideal solution to help advertisers capitalize on its massive potential. In recent years, the broader media conversations have moved toward mobile and social — yet video has been proven to have the most upside for both local consumers and brand marketers…
With an Inherently Local Ad Base, Publishers Can Take the Mobile Lead
Local businesses already recognize the need to follow the eyeballs from traditional media to mobile, but they are looking for partners to facilitate the move. Publishers are that partner. They already have the relationships with local advertisers. They already are a trusted guide, their publications a reliable channel, and they’ve already bought into the value of mobile…
Why Don Draper Would Hate Hyperlocal
Many brands are still stuck in the days of Don Draper, failing to see that the potential for a lasting bond is even greater with hyperlocal (and delivers better ROI). Campaigns on services like LevelUp, LivingSocial or Tackable have more resonance precisely because they are tied to where you are. They tap into your good feelings around, say, your favorite pizza place, a connection that doesn’t require the same kind of shaping by big media or advertising mavens.
Latest Posts
Street Fight Daily: Yelp Hits The Hill, Google Kills Another Local App
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Yelp Lobbying on Patent, Copyright Reform (The Hill)… Google to Discontinue Schemer, the Goal-Sharing Service That Time Forgot (VentureBeat)… AP New Year’s Eve Photos Appear on Digital Billboards (Poynter)…
Street Fight’s 10 Most Popular Stories From 2013
On this last day of 2013, here’s a look back at some of the Street Fight stories that really piqued your interest this year (at least as far as page views go). We’re grateful for all of your support this past year, and we look forward to bringing you more great content, research, and events about sustainable hyperlocal business models in 2014…
Street Fight Hosted Three Events in 2013 — Here’s What to Remember
Street Fight hosted three events in 2013, two in New York during the winter (thanks to Hurricane Sandy) and fall, and another in San Francisco in late spring. The programming for the events, and the stories flowing out of them, reflect the continued transformation of the local marketing industry and the emergence of a new, technology-driven local ecosystem. With the year coming to a close, here is a look back at the biggest stories that came out of Street Fight’s Annual Summits…
Street Fight Daily: Uber’s Street Fight, The Decline of Alt- Weeklies
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Uber, Taxis Engage in French Street Fight (Wall Street Journal)… How the Village Voice and Other Alt-Weeklies Lost Their Voice in 2013 (Al Jazeera America)… Foursquare Quietly Unlocks Its Own “Local Data Aggregator” Badge (Moz Blog)…
There’s a New ‘Local’ Industry in the Making
Call it local media, marketing, or commerce — but the existing terminology and classifications used to describe the “local” industry simply do not fit anymore. What’s emerged in 2013 is a community of technology companies, organized around the idea of creating a better, more connected local marketplace…
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Why TV Remains the Heartbeat of Local Connection