News and Analysis
As Amazon Preps Attribution Tool, Media Buyers Demand Greater ROI
Amazon’s massive consumer audience and billions of touch points, coupled with its newly acquired brick-and-mortar presence, means the company’s ad services could be in a position to explode if it does a good enough job illustrating the influence its ad services have on driving online-to-offline or strictly online sales.
Street Fight Daily: Media Buyers Weigh in on Facebook’s Data Changes, A New Era for Uber?
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Agencies: Facebook’s Removal of Third-Party Data Turns Back the Clock on Targeting… A Deep Dive on the Challenges Facing New Uber CEO Dara Khosrowshahi… Paid Search, Shopping Campaign Media Buys Continue to Rise…
Commentary
iOS6: Can Google Beat Apple in its Own Backyard?
Mapping is a game ultimately won on function rather than form. This requires lots of listings data and search algorithms; in other words, things that are non-core to Apple. Relative to Google’s tenure in this area, Apple is only starting to stitch together local vertical content partners like Yelp and TomTom. And it’s already starting to show…
BxB Recap: Is This the Future of Local News?
The passion with the group at Block by Block isn’t just about great journalism — it’s about turning online journalism into a business; it’s about leveraging existing tools and creating new ones; and most importantly it’s about working to collaboratively across these businesses to make an impact…
What Do SMBs Really Need From Digital Platforms?
Amidst the fog of buzzwords and the scramble for investment dollars, are locally targeted startups solving problems that are worth the effort? Within that industry we all generally have a conviction that our products and services matter, but we do spend a lot of our time within a circle of people who don’t need convincing. If our ultimate constituency is the business owner, the question we should ask is: “What really matters to SMBs?”
Latest Posts
Charting Consumer Behavior In the Real World
At Street Fight’s Local Data Summit on Tuesday, LocalSEOGuide proprietor Andrew Shotland started off a morning panel discussion on charting consumer behavior in the real world by asking panelists how close the local data industry is to being able to collect and aggregate the location of consumers, and then sell that information directly to marketers…
#LDS14 As New Sensors Emerge, Risks and Rewards in Location Data
The bulk of location data may come from smartphone’s today, but a new wave of sensors could open up a range of new possibilities for developers and businesses to interact with consumers a given place. During a panel at Street Fight’s Local Data Sumit in Denver Tuesday, speakers from Intel, Qualcomm, and KS Technologies discussed the way chip-level innovations are driving the local tech space, and how new sensors could open up a flood of consumer location data.
How Esri’s Amber Case Plans to Make Technology Invisible
At the Street Fight Local Data Summit in Denver on Tuesday, Esri R&D Director Amber Case spoke about ‘calm technology’ and the future of location data. Case, who sold her startup Geoloqi to Esri in 2012, argued that mobile data should empower people and bring meaning to their lives by making interactions invisible…
Study: Only 13% of Small Businesses Invest in Reviews
Small business owners are underestimating the importance of online reviews — negatively influencing their communication with customers as a result, according to a new survey conducted by local marketing provider Yodle. Only 13 percent of small business owners said they actively pursued online reviews from their customers…
Street Fight Daily: Google Courts Local Media, Billionaire Prince May Back Square
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Google Helping Local Publishers Surf The Programmatic Wave
(Forbes)… Will this Billionaire Saudi Arabian Prince Back Jack Dorsey’s Square (Fox Business)… GoDaddy Will Take On Shopify With A Simpler E-Commerce Storefront Arriving This Spring (TechCrunch)…
As Seamless Nears IPO, Search and Commerce Continue on Collision Course
Last week, the Wall Street Journal reported that GrubHub Seamless had made a confidential filing for an initial public offering. The move puts the food ordering giant on a collision course with Yelp and Google as the three firms look to wrangle local consumers who increasingly expect to search, compare and buy in a single keystroke…
5 Self-Serve Deals Platforms for SMBs
Groupon has generated significant press thanks to the recent rollout of its self-serve Deal Builder, which local merchants can use to create limited-time promotions for themselves. However, the daily deals giant is hardly the only vendor offering this type of service to SMBs. For years, a number of hyperlocal vendors have been providing self-service solutions to SMBs…
Street Fight Daily: Location Analytics CEO Arrested, Mobile Commerce Heats Up
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Former Motionloft CEO Jon Mills Arrested By The FBI (TechCrunch)… Rapid Growth of Mobile Commerce Fuels Rash of Competing Solutions (Financial Times)… MasterCard Dives Deeper Into Mobile With In-app Payments, C-SAM Acquisition (GigaOm)…
Mobile App GoSpotCheck Helps Brands Track Effectiveness of In-Store Marketing
In-store marketing is a big business for retailers, but traditionally brands have had no way of knowing the effectiveness of the strategy until the display is packed away, and the campaign is finished. Enter GoSpotCheck, a Denver-based startup that has developed a mobile app that helps retail companies collect and share inventory and sales information in real time, and check with the promotion they paid for is up and running.
LBMA Podcast: Mobile Mixed Founder Talks SMS Marketing
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. Top stories of the week include Sears offering curbside pickup; Virgin America’s new in-air social network; augmented reality on the bus; the Museum of Contemporary Art in Chicago’s interactive billboard; Localytics brings in $17M in funding; and Yahoo! partners with Yelp…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Streets Ahead: Google Chat, and Instagram Reels