Commentary
Hyperlocal Online Ads Are About to Get a Lot Bigger — Billboard-Sized
The next time you are in your doctor’s office, at the mall or at the local sports arena, the ad that you see on a plasma TV display or a digital kiosk could have been purchased and placed there using the same type of system advertisers are using today to buy and place online display ads…
What Can Online Directories Learn From the Yellow Pages?
I’m not advocating a return to the phone book, but I am curious about the lesson it might have to teach us. In particular, the notion of restricted and curated data sets may be worth a revisit. Without foregoing the benefits of scalability, search sites could do more to enable the curation of local data by business owners and other members of local communities…
5 Things Communities Can Do to Improve Their Online Presence
How does your community’s online presence measure up? Does it capture the vibrancy and activity your community has to offer, or does it look out-of-date and abandoned? Since most people’s first impressions of your community are online these days, it’s more important than ever to make sure that impression is accurate and positive…
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Street Fight Daily: Staples Ditches Bricks, Flickr Founder Goes Hyperlocal
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Staples to Close 225 Stores as Sales Move Online (New York TimesS)… Flickr Co-Founder Seeks Another Hit With New Findery App (Reuters)… Yahoo Rolling Out Indoor Maps (SearchEngineLand)…
Street Fight Daily: Google Kills Offers, Foursquare Reveals Revenues
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Shuts Down Self Serve Offers Product (Blumenthals)… Foursquare CEO Dennis Crowley, Rebuffing Sale Offers, Says Revenues Grew 500% in Q1 2014, 600% In 2013 (TechCrunch)… Short-term Profit Taking vs. Long-term Value Creation: The Future of PayPal (LinkedIn)…
New Location-Based Services Are Poised to Enter the Mainstream
To a surprising degree, the panels and presenters at Street Fight’s Local Data Summit last week in Denver emphasized a similar theme: we’re about to see a plethora of new technology-enhanced real-life experiences centering on ingenious uses of data. The signal feature this time around is an orientation toward experiences situated in a physical context. The question the new technologies will answer is this: “What do I need my technology to do for me now, in this place, at this time, under these circumstances?”
Can Renewed Coordination Prevent a Rollup in Local Media?
Last week Google made news when the search giant struck a deal with the Local Media Consortium to power a private advertising exchange . Yesterday, Christian Hendricks, the Consortium’s chairman and a McClatchy executive, pitched the plan to a room of media executives, and made the case why the new consortium could succeed where it failed nearly a decade ago…
Street Fight Daily: RadioShack Shutters Stores, A Rollup in Food Delivery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… RadioShack Plans to Close Up to 1,100 Stores (Wall Street Journal)… With Eye On Growth, Just Eat Buys Meal2Go To Offer EPOS Tech To Its Takeaway Partners (TechCrunch)… NCR Updates Its iPad Cash Register With Loyalty Features (GigaOm)…
6 Call Monetization Platforms for SMBs
Phone leads may not be glamorous or trendy, but they’re the backbone of local marketing strategy for millions of small businesses in the professional services, travel, auto, and insurance industries. $68 billion is spent annually on localized ads to generate these calls. Here are six call monetization vendors that businesses can work with…
Street Fight Daily: Square Makes Loans, Why Microsoft Invested in Foursquare
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With Square Capital, Square Begins Offering Controversial Merchant Cash Advances (Recode)… It’s Now Obvious Why Microsoft Invested Millions In Foursquare (Business Insider)… Uber Says it Doesn’t Discriminate by Neighborhood in Chicago (GigaOm)…
Political Spending May Stem the Tide, But Legacy Media Is Losing Its Grip
Borrell Associates predicts that political spending on marketing is set to balloon in the next four years, growing from 120 billion in 2012 to well over 950 billion in 2016. The overwhelming majority of that money will still be spent traditional media — namely, television —with only a fraction spent online…
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