Commentary
Authenticity: The Force Behind the Local Snowball Effect
One of the new values that the Web demands is authenticity. For news, it means a commitment to truthfulness by bringing readers or viewers as close as possible to the source of information. In business, it also means being truthful in our behavior, attributions and even our intentions. It’s an underappreciated and underutilized value, and it strikes at the very heart of marketing — especially at the hyperlocal level…
SMBs Have Some Major Advantages Over Brands in Social Marketing
Social media is merely a digital extension of local conversations. We talk about the weather, the 4th of July parade, the upcoming festival, local news, et cetera. SMBs need to always be thinking about how they can join/start these conversations in order to build fans, follow leads, offer discounts, improve their reputation and, most importantly, compete with national brands…
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Street Fight Daily: The ‘New’ Foursquare, Apple Eyes Mobile Wallet
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Next Age of Foursquare Begins Today (Verge)… Apple’s Mobile Wallet Talks Heat Up (Information)… New Google Maps for Android and iOS Takes a Jab at Foursquare (Mashable)…
Street Fight Daily: Amazon’s New Wallet, Linkedin Buys Bizo
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Passbook Redux: Amazon Copies Apple’s Underwhelming Digital Wallet (Pando)… LinkedIn Makes Another Deal, Buying Bizo (New York Times)… For Its First Google Glass Effort, EBay Adapts Its RedLaser Product Finder App (TechCrunch)…
Street Fight Daily: Yahoo Buys Flurry, Urban Compass Raises $40M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Acquires Flurry to Bolster Mobile Offerings (New York Times)… Urban Compass Raises Money at $360 Million Valuation (Bloomberg)… Airbnb Drops Homejoy From Cleaning Trial, Handybook Remains On In Three Test Markets (TechCrunch)…
Yelp, Foursquare, and the Downsides of Mobile-First
In an era where the “mobile-first” motto borders on dogma for tech companies, the virtues of the desktop internet often are overlooked. While Yelp continues to benefit from desktop search, mobile-first Foursquare has struggled to sustain the explosive growth it saw early on — partly because its influence on the web ecosystem remains relatively weak…
Mapkin Wants to Put Community Into Local Navigation
How many times have you missed a turn when using a GPS device, or been uncertain that you even understood the directions? Mapkin a Cambridge-based startup, aims to fix that. Mapkin’s mission is to provide an improved GPS-app experience that’s “as human as possible” using nuanced navigation provided by locals…
Street Fight Daily: A Race for Food Delivery, Bing Refines Local Targeting
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Postmates is Giving GrubHub Seamless a Run For Its Money (SFGate)… Bing Ads Refines Local Targeting Features (SearchEngineLand)… Apple’s New Push To Randomize MAC Addresses: What’s The Impact On Ad Tech? (AdExchanger)… ….
Openings and New Hires at Main Street Hub, Yext, PlaceIQ, and CallFire
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, moves and new openings at Porch, The Search Agency, VendAsta, Local Yokel Media, Colony Logic and more…
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