News and Analysis

Street Fight Daily: Online-to-Offline Attribution Platforms, Global Retailer Uses AI Vendor to Deliver Omni-Experience

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TODAY IN DIGITAL MARKETING… 5 Online-to-Offline Attribution Platforms for Local Marketers… LeSportsac Uses AI to Build Omni-Experiences for Shoppers… Publishers Complain GDPR Consent Signals Are Ignored by Ad Buyers…

Street Culture: Three Years Later, What’s Changed and What’s Stayed the Same at MomentFeed

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CEO Robert Blatt says the company culture is changing, focusing more on what it means for MomentFeed to be the best place for employees to work. Anticipating change in culture is essential, he says, because what your company is doing well in one period of evolution can prevent it from doing well in the next.

Street Fight Daily: How to Engage Online Audiences, How California Court’s Yelp Ruling Affects Businesses

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TODAY IN DIGITAL MARKETING… 6 Ways to Engage Your Online Audience and Turn Visitors Into Customers… What Does the California Supreme Court’s Yelp Ruling Mean for Your Business?… Why This Select List of Local News Providers Includes Only One Daily Newspaper…

Commentary

Hyperlocal Execs’ 2014 Predictions (Part Two): Locu, Radius, Placed

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As we have for the past couple of years, Street Fight recently asked a number of hyperlocal luminaries to weigh in with their predictions for where local is headed in 2014. We ran the first installment of their responses yesterday — here are a bunch more…

Hyperlocal Execs’ 2014 Predictions (Part One): Moz, Foursquare, Booker

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As we have for the past couple of years, Street Fight recently asked a number of hyperlocal luminaries to weigh in with their predictions for where local is headed in 2014. We’ll be running their responses in two installments, today and tomorrow…

Street Fight Staff and Friends Predict 2014’s Top Stories

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As 2013 winds down, it’s clear that the landscape in hyperlocal business has shifted significantly. Looking ahead, we’ve asked Street Fight staffers and a few friends who regularly contribute to the site to submit their prognostications for what’s to come in the next 12 months…

Latest Posts

Street Fight Daily: Big Cuts at LivingSocial, Yahoo’s SMB Head Departs

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…LivingSocial Lays Off 400, Eyes Changes to Amazon Relationship (Recode)… Yahoo’s Small Business Head Amit Kumar Departs Company (Recode)… Sorry Apple Pay, Small Biz Just Not That Into You (CNBC)…

Is Location More Than a Feature in Mobile Advertising?

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The rise of smartphones has created a wealth of location data that marketers on both the buy- and sell-side are desperate to capitalize on. But is location really more than just another targeting mechanism for mobile advertising? That was the question posed to a Street Fight Summit panel Tuesday…

30A.com Is More Than a Website — It’s a ‘Brand’ for the Laid Back

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Mike Ragsdale’s 30A.com, serving the Gulf Coast beach communities of Santa Rosa in Northwest Florida, is much more than a website. It’s an “international brand” that includes a digital radio station and a retail operation that sells everything from to T-shirts to beach chairs to beer…

Street Fight Daily: Google Redesigns Maps, Walmart Searches Inside

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google Maps gets better integration with Uber and OpenTable (Mashable)… Walmart Brings Product Search To The In-Store Experience (Search Engine Land)… Amazon Tries Out Taxi Deliveries In California Cities (CNBC)…

In Building Local Marketplaces, a Choice of Chicken or Egg

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The success of Uber and Airbnb have spawned a deluge of startups that have replicated the on-demand marketplace model across a range of verticals. But developing marketplaces locally requires a deft approach to scale that balances a network’s need for liquidity with a startup’s desire for growth…

Investors Bet on Rethinking Old Categories — Not Creating New Ones

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During a panel at Street Fight Summit in New York Tuesday, Tige Savage, managing partner at Revolution Ventures, and Dave Ambrose, managing director at Steadfast Venture Capital joined Guardian’s east coast tech editor Dominic Rushe to discuss the growing opportunities — and future challenges — in rethinking traditionally local businesses…

Is Your MVP a Minimum Viable Channel?

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“Just because you have product/market fit, don’t raise money until you have validated your channel,” said Closely CEO Perry Evans. “We might have been able to be a successful business — but we shouldn’t have been a business that took venture capital. We couldn’t produce the return the VCs needed.”

Five Hyperlocal Startups to Watch

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At the Street Fight Summit on Tuesday afternoon, startup investor and mentor Laurel Touby quizzed five founders about their plans for world domination and developing a viable business model to support it. Here’s what we learned…

Street Fight Daily: Groupon’s Wine Label, Porch Keeps Growing

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Groupon Uncorks Its Own Wine Label (Chicago Business Journal)… Can Porch.com Become LinkedIn For Your House?  (Fortune)… For Location-Tracking Startup, a Data-Privacy Odyssey (Wall Street Journal)…

The Rise of Marketing Automation in Local’s Next Act

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Marketing automation isn’t just for the biggest companies in the world anymore. Thanks to companies like Booker, Signpost, Shopkeep, and others, small and medium-sized businesses (SMB) have access to the data and the tools to reach their customers in smart, efficient ways while minimizing the hassle on the backend…