News and Analysis
TruRating, Verifone Deal Highlights Importance of Customer Feedback Data
In a move that highlights just how important customer feedback data has become to mid-size businesses, the global payments and commerce juggernaut Verifone recently announced that it’s partnering with TruRating, a comparatively small but influential customer insight company that specializes in point-of-sale customer feedback solutions.
Commentary
Solving the Dirty Data Problem in Location-Based Advertising
Our work with leading ad tech companies has shown that 80% of the location data appended to ad inventories is inaccurate. The inaccuracies come from antiquated IP positioning providers who trace ad requests through the Internet to find the hub access point and assign the hub’s latitude and longitude to the IP addresses…
Significantly Insignificant: The ‘Absurd Precision’ of Location Marketing
The industry has evolved from targeting zip codes, to neighborhoods, to 100-meter tiles, and now we see claims of targeting within four feet of a mobile user. Ever-increasing degrees of precision are appealing to marketers — but mobile campaign managers should further explore the realities (and complexities) of location data…
Latest Posts
Street Fight Daily: MaxPoint’s Shaky IPO, Square Eyes Small Business
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Ad Tech’s Rough Ride on Wall Street Continues With Latest IPO (AdAge)… The Payment Start-Up Square Expands Its Reach Into Small Businesses (New York Times)… Eddy Cue: Here’s how Apple Pay works on an Apple Watch (CNet)…
Street Fight Daily: Investors Eye Craigslist Killers, Google’s New Insurance Site
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Investors Are Drooling Over Two New Craigslist Competitors. One Might Raise $100 Million (Recode)… Google Introduces Long-Anticipated Insurance Shopping Site (New York Times)… Researchers Can Work Out Your Location Based On Who You Talk To On Twitter (Business Insider)…
#LDS15 Why Payments Data Is the Next Goldmine for Retailers
What we buy often tells a lot about who we are. That’s why payments data – information about what consumers buy, when they buy it, where they are coming from and every other detail imaginable – has become a goldmine for some retailers. But many retailers either don’t collect it, or are not using it to its full potential…
#LDS15 Why Google Will Dominate Local Search for a Decade
During a presentation at Street Fight’s Local Data Summit in Denver Tuesday, David Mihm, director of local search strategy at Moz, argued that a few key innovations will keep the search giant on top. The company’s massive local data set, said Mihm, offers a distinct advantage that will allow the firm to leave competitors further and further behind.
#LDS15 Stefan Weitz: Machines Have Enough Data to Understand the Real World
“We now have enough data to allow machines to figure out what the real world is,” Weitz said during a presentation at Street Fight’s Local Data Summit in Denver Thursday. “Technology will not replace us — it will augment our lives; and search, in particular, is about to radically enhance reality.”
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Streets Ahead: Google Chat, and Instagram Reels