News and Analysis
How Brand Marketers Can Capture Consumer Attention on Mobile
With mobile ad spend set to surpass television for the first time this year, brand marketers are in a frenzy looking for smarter ways to generate the highest possible ROI from their investments. The problem, it seems, is that many brand marketers aren’t fully comfortable with mobile strategy.
As ‘Near Me’ Searches Spread on Mobile, Consumers Trade Loyalty for Convenience
Location marketing is changing the way people shop in the real world, potentially decreasing the role loyalty plays in purchasing decisions as consumers prioritize convenience. According to the results of a new study commissioned by the location marketing platform Uberall, 82% of shoppers have done a “near me” search on their smartphones.
Commentary
Are You Ready for the ‘Geosocial’ Revolution?
Anthony Longo is a guest contributor. If you would like to contribute a post to Street Fight, contact us here. When Dan Adams and I decided to build what would become CO Everywhere, we didn’t have a “category” in mind. We didn’t think about a “vertical” we’d fit under. We weren’t in the business of […]
Latest Posts
Street Fight Daily: Apple Pay’s Slow Growth, Postmates Delivers Starbucks
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 85% Of iPhone 6 Owners In The U.S. Haven’t Bothered Trying Apple Pay, Study Claims (VentureBeat)… Starbucks Delivery Is Real and It’s Coming to Seattle and the Empire State Building (Recode)… GoDaddy’s IPO To Value Web Hosting Company At $2.87 Billion (Reuters)…
How Brands and Publishers Are Thinking About Beacons
“The data and analytics is important but in the end, it has to be about improving the customer experience first,” said Jennifer Bordner, marketing manager at Old Navy, during a panel at SXSW Interactive in Austin Tuesday. “What can technology do that feels more natural than an extra burden. In the end, it’s about bridging that gap between the physical and digital [experience] in a way that feels natural.”
Street Fight Daily: Uber Opens API, DoorDash Raises $35M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Gives Outside Vendors Ability To Request Rides (USA Today)… DoorDash Raises New VC From Kleiner Perkins (Fortune)… Local Marketer LocalVox Buys MarketMeSuite So Social Management Can Become A To-Do List (VentureBeat)…
#LDS15 VIDEO: How MasterCard Uses Its Payments Data to Understand Customers
During a presentation at Street Fight’s Local Data Summit in Denver earlier this month, Cristobal von Walstrom, vice president of location intelligence at MasterCard Advisors, said that the company is adding information to a 10 petabyte database at a rate of 160,000 transactions per hour, which deliver a range of insights about the businesses where those transactions take place…
Sponsored Content: Shift Gears with Mobile Media Summit for the 4th Annual “Cars and Stars” Event
Sponsored Content Mobile Media Summit, the largest mobile media and advertising conference in North America and Europe, is returning home to Los Angeles on April 7 for the city’s biggest mobile-industry gathering at the Beverly Hills Hotel. The focus at the fourth-annual show will be on mobile marketing in the automotive and entertainment industries. ”Major […]
Street Fight Daily: Pinterest’s $11B Valuation, Google Now Opens Up
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Raises $367 Million, Pushing It Past $1 Billion Raised In All (TechCrunch)… An Open Google Now Is About To Make Android Super Smart (Wired)… Google Maps Upends Primary Data Suppliers – YP.CA Is Out (Blumenthal)…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Streets Ahead: Google Chat, and Instagram Reels