News and Analysis

News & Analysis

Street Fight Daily: Foursquare Lands Series F, AppLift Shifts Focus from Mobile Installs to Engagement

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Foursquare Picks Up $33 Million Series F Investment… Behind Applift’s Rebrand, a Shift Toward Engagement… Google’s Top Ad Exec to Leave for VC Firm…

News & Analysis

Behind Applift’s Rebrand, a Shift Toward Engagement

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It’s not uncommon for brands and marketers to see high installs, but potentially low numbers of quality engaged customers, and Applift is hoping to change that with the launch of its new solution.

News & Analysis

Street Fight Daily: Unstructured Data A Big Local Opportunity; Small Businesses Need Cybersecurity Help

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Not All Burrito Eaters Are the Same: Why Advertisers Need to Think Local… Report: Half of Very Small Businesses Suffer Financial Losses from Website Hacks… Why I Love First-Party Reviews…

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Streets Ahead

The Mobile Search Tipping Point: A Global Perspective

by Damian Rollison Share this  
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The smartphone by its nature is portable, location-based, and focused on immediacy. Whether local search is a major segment of consumer activity or not today in a given country, there’s little question that it will be, and soon…

Commentary

Is there a Local Marketing Play for Snapchat?

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Given its engagement levels, quality, and potential audience scale, Snapchat isn’t just competing with Facebook and other native ad platforms — it’s competing with television. And for that reason, its local play will be large national advertisers that increasingly localize campaigns…

Commentary

3 Principles Every Early Stage Startup Needs To Know

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There are three things any startup needs to think about as they bring together their team and begin to build out a first version of their product or service…

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News & Analysis

Street Fight Daily: McDonald’s Beacon Strategy, Yelp Stock Plummets

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… McDonald’s Beacon Strategy Pushes In-Store Conversion Rate To 20% (Mobile Marketer)… Analysts Lower Price Targets as Yelp Stock Tumbles (MarketWatch)… Leaked Lyft Document Reveals a Costly Battle With Uber (Bloomberg)…

News & Analysis

Street Culture: Booker CEO on Interviewing for Fit and Creating Company Values

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“When I interview, I’m interviewing for fit. Skills and competency and willingness to learn, those all come after fit,” McCarter said.

News & Analysis

Street Fight Daily: Facebook’s 40M SMBs, Secret Shuts Down

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Says There Are Now 40M Active Small Business Pages (TechCrunch)… A Founder of Secret, the Anonymous Social App, Is Shutting It Down (New York Times)… Retailers Too Focused on ‘Hyped’ Tools (RetailDive)…

News & Analysis

Yelp Learns the Hard Way: Small Talk Matters When Selling to SMBs

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Yelp is off to a rocky start in 2015. Sluggish user growth and a botched sales reorganizations led to a massive sell-off Wednesday evening.

News & Analysis

GrubHub CEO Thinks Data — Not Content — Is the Future of Restaurant Discovery

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Investors sold off shares of GrubHub Thursday on slimmer profits, but the rest of the metrics look solid. Meanwhile, CEO Matt Maloney says the company wants to put its data about hundreds of millions of orders to work to help pick your next meal.

News & Analysis

The Secret to Nextdoor’s Billion-Dollar Valuation: Friction

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By making the on-boarding process more difficult, Nextdoor was able to ensure the local social network had a quality that was much more important, says Dan Clancy, VP of product and engineering.

News & Analysis

5 Predictive Analytics Tools for SMBs

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The idea of using predictive analytics for small business marketing is still in its infancy. But the market is growing as small business owners become more comfortable integrating these technologies into their business practices. Here are five vendors with predictive analytics tools that SMBs can use…

News & Analysis

Street Fight Daily: Uber Plans Delivery Platform, Foursquare’s Brain Drain

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Is Quietly Testing A Massive Merchant Delivery Program (TechCrunch)… Foursquare Has a New Problem: Employees are Checking Out (Mashable)… Most Shoppers Happy to Share Location Data with Retailers, But Want More Regulation on How It is Used (Internet Retailing)…

News & Analysis

Signpost Raises $20.5M to Bring CRM to Brick-and-Mortar

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For years, startups have talked about creating a central database for a brick-and-mortar business’s customer activity. Now, a handful of investors are betting that the New York-based Signpost has the answer.

News & Analysis

How Vendors Can Persuade SMBs to Adopt Mobile Payments

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If hyperlocal vendors are going to continue growing their networks of merchants willing to accept mobile payments, they’re going to have to find ways to get small business owners excited about the concept. Here are nine strategies for doing just that…

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