News and Analysis

News & Analysis

Raise Report: HYP3R, Postmates, Singular Secure Fresh Funding

by Joseph Zappa Share this  
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Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for GitLab, Tamr, Wove, and Leena AI.

News & Analysis

Street Fight Daily: ThriveHive Launches GMB Solution; Amazon Now #3 Ad Platform, May Open 3K Brick-and-Mortars

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… ThriveHive Launches Solution to Audit Google My Business Profiles… Amazon Is Now the #3 Digital Ad Platform in the US… Nucleus Claims It Now Has Throw Weight to Outperform Platforms on Ads…

News & Analysis

ThriveHive Launches Solution to Audit Google My Business Profiles

by Stephanie Miles Share this  
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The sheer volume of features that Google has added to Google My Business in the past year has made the platform overwhelming for many small business owners. It’s also opening up new opportunities for digital marketing vendors like ThriveHive.

Commentary

Commentary

Where Does Local Search Fit in a World of Apps?

by Mike Boland Share this  
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Where is Google’s place in a world where the browser is no longer the front door? On the desktop, trillions of web pages compel an index and a friendly entry point. But an app-heavy mobile environment — already siloed into neat little buckets — doesn’t beg for a core search engine…

Commentary

Studies Find More SMBs Want to Manage Their Own Social Media

by Joe Morsello Share this  
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There is compelling evidence that SMBs’ understanding and aptitude for social media is growing. More importantly, it seems that a significant number of SMBs want and may be ready to take the reins of their social media marketing.

Commentary

Why We Still Search for ‘Starbucks’ on Google Maps

by Vikas Gupta Share this  
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With calendar integration, a generalized understanding of me generated from analyzing my geographic movements over time, and (perhaps) biosensor feedback from wearables, a mobile app may be able to predict my actual need, and suggest places that may be closer, higher rated, or otherwise more convenient than the Starbucks I now search for.

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News & Analysis

Street Fight Daily: McDonald’s Beacon Strategy, Yelp Stock Plummets

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… McDonald’s Beacon Strategy Pushes In-Store Conversion Rate To 20% (Mobile Marketer)… Analysts Lower Price Targets as Yelp Stock Tumbles (MarketWatch)… Leaked Lyft Document Reveals a Costly Battle With Uber (Bloomberg)…

News & Analysis

Street Culture: Booker CEO on Interviewing for Fit and Creating Company Values

by April Nowicki Share this  
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“When I interview, I’m interviewing for fit. Skills and competency and willingness to learn, those all come after fit,” McCarter said.

News & Analysis

Street Fight Daily: Facebook’s 40M SMBs, Secret Shuts Down

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Says There Are Now 40M Active Small Business Pages (TechCrunch)… A Founder of Secret, the Anonymous Social App, Is Shutting It Down (New York Times)… Retailers Too Focused on ‘Hyped’ Tools (RetailDive)…

News & Analysis

Yelp Learns the Hard Way: Small Talk Matters When Selling to SMBs

by Steven Jacobs Share this  
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Yelp is off to a rocky start in 2015. Sluggish user growth and a botched sales reorganizations led to a massive sell-off Wednesday evening.

News & Analysis

GrubHub CEO Thinks Data — Not Content — Is the Future of Restaurant Discovery

by Steven Jacobs Share this  
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Investors sold off shares of GrubHub Thursday on slimmer profits, but the rest of the metrics look solid. Meanwhile, CEO Matt Maloney says the company wants to put its data about hundreds of millions of orders to work to help pick your next meal.

News & Analysis

The Secret to Nextdoor’s Billion-Dollar Valuation: Friction

by Steven Jacobs Share this  
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By making the on-boarding process more difficult, Nextdoor was able to ensure the local social network had a quality that was much more important, says Dan Clancy, VP of product and engineering.

News & Analysis

5 Predictive Analytics Tools for SMBs

by Stephanie Miles Share this  
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The idea of using predictive analytics for small business marketing is still in its infancy. But the market is growing as small business owners become more comfortable integrating these technologies into their business practices. Here are five vendors with predictive analytics tools that SMBs can use…

News & Analysis

Street Fight Daily: Uber Plans Delivery Platform, Foursquare’s Brain Drain

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Is Quietly Testing A Massive Merchant Delivery Program (TechCrunch)… Foursquare Has a New Problem: Employees are Checking Out (Mashable)… Most Shoppers Happy to Share Location Data with Retailers, But Want More Regulation on How It is Used (Internet Retailing)…

News & Analysis

Signpost Raises $20.5M to Bring CRM to Brick-and-Mortar

by Steven Jacobs Share this  
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For years, startups have talked about creating a central database for a brick-and-mortar business’s customer activity. Now, a handful of investors are betting that the New York-based Signpost has the answer.

News & Analysis

How Vendors Can Persuade SMBs to Adopt Mobile Payments

by Stephanie Miles Share this  
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If hyperlocal vendors are going to continue growing their networks of merchants willing to accept mobile payments, they’re going to have to find ways to get small business owners excited about the concept. Here are nine strategies for doing just that…

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