News and Analysis
Standard Cognition Democratizes the Cashierless Model, Providing Solution for Traditional Stores
Standard Cognition offers a product called Standard Checkout that retrofits cashier-based grocery stores into cashierless systems. Unlike the new cashierless Amazon Go, Standard Cognition is not a grocery chain itself, but instead a solution for chains that compete with Amazon Go, co-founder and COO Michael Suswal told Street Fight.
Commentary
Can Facebook Win Local?
Facebook is known universally for its social networking features, but the company has quietly but consistently been rolling out a set of tools to make it the go-to platform for SMBs. From social buy buttons, call functionality, and Pages to messaging and free beacons, Facebook is staking its claim to online, offline, and online-to-offline marketing and commerce for SMBs.
INFOGRAPHIC: The Complex SMB Marketing Ecosystem 2.0
As the head of digital strategy for a broadcaster operating local TV stations, Lorren Elkins has been challenged to clearly understand the digital marketing space from an SMB perspective. In response, he developed an interactive chart, now in its second iteration, to both enhance his own understanding and assist SMBs in identifying potential suppliers.
Online Reviews Providing Insights That Help Brands Compete
The evidence is in. Reviews on social media have a material impact on the capital investments made by nationwide brands. The key is strength in numbers: A national brand will be more likely to have the critical mass of reviews required in order to move beyond anecdotal evidence and glean statistically significant results.
Latest Posts
Street Fight Daily: Google’s Plan for Mobile Search, Uber’s “Lead Generation” Defense
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Reinventing Google for a Mobile World (New York Times)… Uber: We’re Not a Taxi Service,“We’re a Lead Generation” App (Business Insider)… Location Is Everything: Talking Mobile Programmatic With Avazu’s Yi Shi (AdMonsters)…
McClatchy Says It’s a ‘Digital’ Company, but More Work Still Remains
There is no doubt that McClatchy is putting an enormous amount of energy and talent into digital — but will it be enough when print is shrinking so rapidly? Street fight spoke to the company’s VP of products, marketing and promotion, Christian Hendricks, about where McClatchy is in its digital evolution
Street Fight Daily: BBC’s Hyperlocal News Push, HotelTonight App Introduces Local Concierge
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… BBC Seeks to Forge Working Links With Hyperlocal News Sites (The Guardian)… Mobile App Company HotelTonight Launching Personal Concierge Feature (Wall Street Journal)… Google Upgrades Mobile Browser Display to Allow Reviews (Blumenthals.com)…
6 Vendors Bringing Hyperlocal Tech to Medical Offices
A changing healthcare landscape is leading many physicians to rethink the way they market their practices, and this is creating new opportunities for hyperlocal vendors. Here are six examples of platforms that use hyperlocal technology to help local medical professionals acquire new patients.
Sponsored Post: Building an Integrated Local Digital Strategy
Merchants like Brendan Madigan, owner of Alpenglow Sports in Tahoe City, Calif., say local listing management is an important component in their larger digital marketing strategies: “So many people want to contact your business … and if you’re late to the party, you’re just shooting yourself in the foot.”
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Why TV Remains the Heartbeat of Local Connection