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News & Analysis

How Predictive Analytics Reshaped Decision-Making in 2018 and Will Evolve in 2019

by Stephanie Miles Share this  
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In this Q&A, we dig into what Sriram Parthasarathy, senior director of product architecture and predictive analytics at Logi Analytics, envisions as the future of predictive analytics and what he believes still needs to happen before AI-enabled applications move into the mainstream.

News & Analysis

Cutting Through the Analytical Clutter: 4 Major Trends this Holiday Season

by Joseph Zappa Share this  
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As just about the final week of 2018 gets underway, it’s worth taking a look at what we now definitively know about this holiday season. Here are the facts about the role of technology in retail during 2018’s holidays.

News & Analysis

6 Cannabis Point-of-Sale Systems Blazing Trails for Nascent Retail Sector

by Stephanie Miles Share this  
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Unlike traditional POS solutions, or even mobile systems like Square, cannabis point-of-sale systems are designed in a way that helps dispensaries operate under the appropriate guidelines, particularly when it comes to processing cash and managing inventory. Here are six cannabis point-of-sale systems that dispensaries are using right now.

Commentary

Commentary

How the Tech Emerging From CES Could Impact Local Advertisers

by Lynn Tornabene Share this  
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While some of the consumer-facing products that made headlines won’t hit store shelves for months, there was plenty to learn from the show for anyone involved in media, software, content, and design. Here’s a look at how some of these technologies could impact advertising planning and creation right now.

Commentary

How Can Local Merchants Ensure That Digital Searchers Know They’re Open?

by Gib Olander Share this  
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Knowing your hours of operation is one of the first searches that customers undertake as they navigate their options when they look for things to do and places to go. Being available to potential customers means managing your store hours as a dynamic and scale-able data asset.

Commentary

Ad Tech, Local Media and the 2016 Political Campaign

by Andrea Duggan Share this  
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In this year’s presidential campaign, news and information consumers can be reached via a wide range of channels, and media buys can be executed in milliseconds. Now that local inventory has joined this channel, political camps have the ability to execute local campaigns on a massive scale.

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Commentary

Why ‘On-Demand’ Alone Isn’t Enough to Make a Viable Business

by Adam Burrows Share this  
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Success in this market doesn’t come from betting that millions of consumers will change their purchase behaviors. Success in the on-demand economy employs a simple, time-tested formula: taking an existing service — one that a lot of people use — and making it better.

News & Analysis

5 On-Demand Platforms for Medical Marijuana Delivery

by Stephanie Miles Share this  
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Up until now, one of the major pain points in medical marijuana consumption has been access. But on-demand platforms can keep delivery times down and safety up. Here are five examples of companies offering on-demand medical marijuana delivery.

News & Analysis

Street Fight Daily: DoorDash Partners With 7-Eleven, How Instagram’s Latest Update Affects Advertising

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Delivery Startup DoorDash Is Promising to Send 7-Eleven Food and Drinks to Your Home in 45 Minutes or Less (Business Insider)… New, Stretched-Out Instagram Means More Ads (Mashable)… As Giant Platforms Rise, Local News is Getting Crushed (Nieman Lab)…

Commentary

Will Mobile Search Dethrone Google?

by David Card Share this  
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Why would Google’s market leadership be vulnerable to mobile search incursion? Innovation in search can occur at the user experience level, the core indexing and ranking algorithms, and the business model and ecosystem that supports search. Each of these faces potential mobile disruption.

News & Analysis

6 Ways Local Merchants Can Compete in Organic Search Results

by Stephanie Miles Share this  
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Type in a generic search term for nearly any local service and you’re likely to see listings for national brands and retail chains. Local businesses have largely been pushed out of the first page. So local merchants have to make a change in their SEO strategies.

News & Analysis

Street Fight Daily: Yahoo’s ReachLocal Partnership, Amazon Wants to Deliver From Farmers Markets

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Follows Google in Building Out Local Search Marketing Reseller Program (Search Engine Land)… Amazon Is Testing Farmers Market Produce Delivery (Los Angeles Times)… Google Reportedly Kills Plan to Let Retailers Send Notifications in Maps (The Verge)…

News & Analysis

Will Social Media Give TV a Run for Its Money in the 2016 Election?

by Nicole Spector Share this  
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“Politicians already know that an election can hinge on specific regions and using social media to listen and engage in those areas can have a significant impact on the voting outcome,” says Phil Harris, CEO of Geofeedia.

Commentary

Where Do My Friends Fit Into My Local Search?

by Mike Boland Share this  
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The social graph alone won’t be a silver bullet for local. It’s just not big enough. And its value to local is overstated. My friends are great for party pics and snappy news feed dialogue — they don’t yet excel at plumber reviews.

News & Analysis

Street Fight Daily: Google’s Home Services Features Are Live, How Effective Are Digital Coupons?

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Plunges Into Home Services Market (Wall Street Journal)… Pitt Study Finds Location-Based Marketing a Mixed Bag (Pittsburgh Post-Gazette)… Our Marketplace Obsession and Bubble (TechCrunch)…

Case Studies

Case Study: Georgia Candy Shop Manages Off-Site Sales with Mobile Tools

by Stephanie Miles Share this  
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Having a product as small and portable as chocolate candy gives M Chocolat’s owners the freedom to sell outside their brick-and-mortar store. The sisters often use food festivals, local races, wine shops, and gourmet specialty stores to find new customers.

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