News and Analysis

News & Analysis

Consumers’ Reliance on Online Reviews, Evolving Rapidly, Is Reshaping Local Search

by Joseph Zappa Share this  
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Recommendations gradually exchanged in person are now flooding webpages, most notably Google’s SERPs. Twenty-seven percent of consumers are now reading reviews of local businesses every day, marking a staggering jump from just 12% in 2017, according to a recent report.

News & Analysis

Firefly, Mounting Ad Displays to Ubers, Comes Out of Stealth with $21.5M

by Kate Talerico Share this  
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Firefly, a new digital ad company, hopes to provide Uber drivers with another way to make money as they drive. The startup has quietly assembled a fleet of close to 1,000 Uber drivers in San Francisco and Los Angeles who have been mounting ad displays to the top of their vehicles.

News & Analysis

RhythmOne Introduces Linear TV Attribution Partnership with Placed

by Anna Kramer Share this  
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Marketing technology end-to-end platform RhythmOne announced an expansion of its relationship with attribution solution Placed this week, incorporating linear tv measurements into their already existing partnership.

Commentary

Commentary

How the SMB/Local Advertising Community Can Avoid ‘Bad Ads’

by Lynn Tornabene Share this  
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Google’s recent “Better Ads” report demonstrates that while digital is a great channel for reaching consumers, a positive experience is perhaps the most crucial component of a successful ad campaign, especially for advertisers using programmatic to buy and serve their ads.

Commentary

Understanding the Context of Local Advertising’s Supply and Demand

by Andrea Duggan Share this  
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The current election cycle, if nothing else, has demonstrated the importance of context in the supply and demand of local media. In this type of market, the early bird gets the worm. Consumer brands are learning this lesson the hard way and getting shut out of local opportunities that otherwise might have been available.

Streets Ahead

Is Uber Paving the Way Toward Verified Consumer Reviews?

by Damian Rollison Share this  
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In an atmosphere where fake reviews are all too easy to create, we need tools that help distinguish real opinions from garbage. Moving beyond the limitations of data algorithms, fact-based approaches hold out the promise of grounding review services in observable truth.

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News & Analysis

Street Fight Daily: AOL Buys Millennial Media, Facebook Serves As Forum to Buy and Sell Goods

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AOL Buys Mobile Marketer Millennial Media for Roughly $240 Million (Marketing Land)… Facebook Advances Bazaar Ambitions (Wall Street Journal)… A New App With 2 Million Users Just Raised $100 Million to Take On eBay (Fortune)…

News & Analysis

Wigo CEO: ‘The College Market Is a Beautiful Place to Start Something’

by Joseph Zappa Share this  
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The college meetup app, which boasted a valuation of $14 million earlier this year, capitalizes on the ubiquity of smartphones among students as well as that group’s propensity to party — aiming to put students looking for a night out in touch with each other.

News & Analysis

On 2nd Birthday, Fast-Growing ‘Indie’ San Angelo Live Clicks Its Spurs

by Tom Grubisich Share this  
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Joe Hyde, founder and publisher of San Angelo Live, is seeing his independent community news site in West Texas hit $60,000 in monthly ad revenue. And on its second anniversary, the site continues to attract more unique visitors than the site of its 131-year-old “legacy” competitor.

News & Analysis

Street Fight Daily: Google Maps Now Suggests Restaurants, Lyft’s New Carpooling Feature

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Maps for Android Update Makes It Easier to Choose a Restaurant (The Next Web)… Lyft Line’s Express Re-Route Feature Aims to Get You Where You’re Going Faster (TechCrunch)… Sharing Economy Goes Hyperlocal With a Growing Market for Household Items (New York Times)…

Commentary

Why ‘On-Demand’ Alone Isn’t Enough to Make a Viable Business

by Adam Burrows Share this  
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Success in this market doesn’t come from betting that millions of consumers will change their purchase behaviors. Success in the on-demand economy employs a simple, time-tested formula: taking an existing service — one that a lot of people use — and making it better.

News & Analysis

5 On-Demand Platforms for Medical Marijuana Delivery

by Stephanie Miles Share this  
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Up until now, one of the major pain points in medical marijuana consumption has been access. But on-demand platforms can keep delivery times down and safety up. Here are five examples of companies offering on-demand medical marijuana delivery.

News & Analysis

Street Fight Daily: DoorDash Partners With 7-Eleven, How Instagram’s Latest Update Affects Advertising

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Delivery Startup DoorDash Is Promising to Send 7-Eleven Food and Drinks to Your Home in 45 Minutes or Less (Business Insider)… New, Stretched-Out Instagram Means More Ads (Mashable)… As Giant Platforms Rise, Local News is Getting Crushed (Nieman Lab)…

Commentary

Will Mobile Search Dethrone Google?

by David Card Share this  
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Why would Google’s market leadership be vulnerable to mobile search incursion? Innovation in search can occur at the user experience level, the core indexing and ranking algorithms, and the business model and ecosystem that supports search. Each of these faces potential mobile disruption.

News & Analysis

6 Ways Local Merchants Can Compete in Organic Search Results

by Stephanie Miles Share this  
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Type in a generic search term for nearly any local service and you’re likely to see listings for national brands and retail chains. Local businesses have largely been pushed out of the first page. So local merchants have to make a change in their SEO strategies.

News & Analysis

Street Fight Daily: Yahoo’s ReachLocal Partnership, Amazon Wants to Deliver From Farmers Markets

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Follows Google in Building Out Local Search Marketing Reseller Program (Search Engine Land)… Amazon Is Testing Farmers Market Produce Delivery (Los Angeles Times)… Google Reportedly Kills Plan to Let Retailers Send Notifications in Maps (The Verge)…

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