News and Analysis
Mobile Far Superior to Desktop for DTC Advertising
DTCs are notoriously effective in courting young shoppers, including millennials and emerging Gen-Z consumers. This is likely because younger shoppers, growing up in the digital age and native to its conventions, gravitate toward convenience and are less tied to the longstanding preferences that legacy brands carefully crafted through decades of advertising. Mobile, which is tied to identity and location and offers quick digital purchasing options, is the platform where these trends are most exaggerated.
Gimbal Innovates to Track Consumer Trends in the Physical World
For years, marketers have used Google Trends to uncover insights based on search data. Now, executives at the advertising and marketing automation platform Gimbal are hoping their newest product will serve the same purpose for the physical world.
Built on top of an independent location data set, Gimbal Trends has been designed to provide marketers with a comprehensive view of consumer behavior in the real world. The product was released this morning, and already Gimbal is seeing interest from companies in the entertainment industry that are interested in leveraging the data to optimize their decision-making processes about upcoming events.
7 Indoor Mapping Platforms for Retailers
More than half of shoppers (57%) have used a retailer’s mobile app while in-store. In order for their apps to provide the greatest amount of value, retailers need to tap in to location features, including indoor mapping. When Street Fight first wrote about indoor mapping tools back in 2013, the technology was still relatively young. Now, the market has had time to mature and retailers looking at integrating indoor mapping technology into their mobile apps have an even wider array of vendors to choose from.
Here are seven companies with indoor mapping solutions for retailers.
Commentary
Parsing Google Fred and Other Quality Updates: How to Prepare or Recover
If you are involved in any form of SEO, you know how daunting it can be to keep up with Google algorithm updates. From the Mobile First Index to the Owl update to Google Fred, the tide is always shifting. It is important to step back a moment and take a look at what Google is trying to do.
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Street Fight Daily: Uber Launches Advance Scheduling, Verizon-Yahoo Plot Thickens
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Begins Letting Passengers Schedule Rides Up to 30 Days in Advance… Verizon Might Have to Pay for More Pieces of Yahoo Than It Wants… Attention Facebook and Google: Apple is Selling Mobile App Ads Now, Too…
Picking the Locksmiths: Bizyhood Unlocks the ‘Ghosts in the Data’ Problem
What would you do if you wanted to game Google into thinking you’ve got a vast network of local shops servicing area customers based on their search queries? According to a recent New York Times article, some lead gen companies are creating thousands of ghost listings to achieve just this. Bizyhood is trying to combat the practice.
Street Fight Daily: Google May Make Billions on Maps’ Local Ads, Uber IPO Coming No Time Soon
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Thanks to Local Ads, Google Maps Could Produce $1.5 Billion in New Revenue… Uber CEO Says Company Will Go Public ‘As Late As Humanly Possible’… The Bezos Effect: How Amazon’s Founder is Reinventing The Washington Post…
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